Labatt is taking an icy trip back to the ’90s with retro cans for the 2023-2024 hockey season. This year, as a proud partner of the Pittsburgh Penguins, Labatt is highlighting the fan-favorite, throwback Penguins jersey. These limited-edition cans are available in both Labatt Blue and Labatt Blue Light.
“I watched Lemiux and Jagr completely shred the ice in these Jerseys,” said Corey Berger, associate brand manager for Labatt USA, in a statement. “Pens fans love that energy, and they loved that era on the ice. We know these nostalgic jersey cans will put that energy in the fans hands this season.”
On the front of the can, the classic Penguins logo is prominently displayed. The back features the yellow diagonal “PITTSBURGH” text, a nod to the away jerseys that the Penguins wore in the ’90s.
The Labatt Blue and Labatt Blue Light Pittsburgh Penguins Jersey Cans are available throughout Pennsylvania. Consumers can snag them in a variety of options including 30- and 15-packs of 12-ounce cans, as well as 24-ounce cans.