Ahead of National Champagne Day, Beverage Industry chatted with Geraud Leclercq, vice president of marketing at Folio Wines, which oversees the Piper-Heidsieck, Reims, France, portfolio.
Consumers are increasingly aware of their alcohol intake for varying reasons. Regardless of consumer intent, beverage-makers must work to provide low and no alcohol offerings.
Experts note that continued emphasis on health and wellness, in addition to growing concerns surrounding obesity and health-related issues, have shaped the weight management beverage segment.
“The new mixer line is a nod to Barritt’s heritage, with flavors that evoke the vibrant spirit of Bermuda and packages inspired by Bermuda’s iconic pastel homes, bringing a piece of the islands into every drink,” Imbesi says.