Compared with recent years, the spirits category experienced a deceleration of growth. Despite this, the market continues to thrive, due to evolving consumer preferences and innovations.
With his deep-rooted connection with fans and his reputation as an “outlaw” in the music industry, Wetzel is the perfect partner to amplify the brand’s mission, the company says.
‘Stranger Things’ actress and entrepreneur Millie Bobby Brown is expanding her Generation Z-focused Florence By Mills Coffee offerings in partnership with Collab Coffee. The new partnership consists of a line of ready-to-drink (RTD) iced lattes available exclusively at Walmart.