Sparkling Ice, a brand by Talking Rain Beverage Co., Preston, Wash., announced the return of Emmy Award-winning actress Annie Murphy as the brand’s “Chief Flavor Officer.”
Although an increasing number of consumers might be taking a pause on cocktails after the holidays or in the name of health and wellness, many still want to enjoy the taste and “spirit” when socializing and are turning to mocktails to achieve that goal.
Ahead of National Champagne Day, Beverage Industry chatted with Geraud Leclercq, vice president of marketing at Folio Wines, which oversees the Piper-Heidsieck, Reims, France, portfolio.
Consumers are increasingly aware of their alcohol intake for varying reasons. Regardless of consumer intent, beverage-makers must work to provide low and no alcohol offerings.
Experts note that continued emphasis on health and wellness, in addition to growing concerns surrounding obesity and health-related issues, have shaped the weight management beverage segment.