Consumers are increasingly aware of their alcohol intake for varying reasons. Regardless of consumer intent, beverage-makers must work to provide low and no alcohol offerings.
Experts note that continued emphasis on health and wellness, in addition to growing concerns surrounding obesity and health-related issues, have shaped the weight management beverage segment.
“The new mixer line is a nod to Barritt’s heritage, with flavors that evoke the vibrant spirit of Bermuda and packages inspired by Bermuda’s iconic pastel homes, bringing a piece of the islands into every drink,” Imbesi says.
In the coming year, DRINKS’ Justin Dean anticipates that many retailers and brands will realize they can easily sell alcohol online and a plethora of new players will enter the space.