Articles by Chloe Alverson

Chris Riedy, chief revenue officer at Ibotta, shares how this year’s strategies and findings differ from previous years.

Beverage brands are embracing Latin inspiration in their flavor formulations. 

The mass merchandisers channel has seen success with consumers thanks to its variety, value, and convenience. 

Government regulations and shifting consumer preferences are influencing the beverage colors market. 

More and more, traditionally non-alcoholic brands are entering the beverage alcohol space. Experts share how this has affected the market, consumer reaction, and expectations for the trend. 

James Taylor, chief commercial officer at OnRobot, Novi, Mich., says that, while there is a lot of buzz surrounding AI, he suspects the value it could create is something the industry still is trying to figure out.

Robotics technology can be used to aid beverage industry operations as SKU proliferation impacts workflow. 

As taste remains a priority for consumers, beverage-makers must work to stay on-trend with consumer needs while also ensuring ingredient off-notes in taste and smell are masked. 

As both the canned water and kids’ drink markets evolve, founder Shelly Garg notes that innovation will come not just from flavor or design, but from purpose-driven brands that understand the values of the next generation — and those raising them, she adds.

Unwell Hydration with Protein contains 740 mg of electrolytes and three essential B vitamins and is “the perfect way to refuel after a workout or grab a boost of protein on the go,” company says.