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Home » Authors » Chloe Alverson

Articles by Chloe Alverson

Oodles of Doodles Grape fizzy water can

Oodles of Doodles combines fun, functionality

Kids’ canned water brand encourages hydration, creativity
Chloe Alverson
Chloe Alverson
January 5, 2026

Alisha Eason, CEO of Oodles of Doodles, shares the brand’s mission of making kids hydration fun and functional. 


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a can of Nurri Strawberry 30g Protein Ultra-Filtered Milk Shake

Classic flavors serve as flavor ‘anchor’ for new beverage formulations

Classic flavors in beverages embody consumers’ nostalgia, familiarity
Chloe Alverson
Chloe Alverson
December 23, 2025

Chocolate, vanilla and strawberry flavors remain popular among consumers in a variety of beverage applications, experts share, with flavors serving as a foundation for more unique beverage flavors to build off of as well. 


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an industrial conveyor belt system

Legislation, automation drive lubricant usage in beverage manufacturing

Sustainability, corporate responsibility influence next generation of lubricants
Chloe Alverson
Chloe Alverson
November 25, 2025

With the rapid automation of the entire food and beverage industry as well as the Food Safety Modernization Act, beverage manufacturers are seeing how vital lubricants are today.


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Cranberry Bog

A 'berry' merry time with Ocean Spray Ingredients

Ocean Spray Ingredients team showcases cranberry innovations during editors tour
Chloe Alverson
Chloe Alverson
November 21, 2025

Recently, I had the opportunity to travel to Massachusetts to spend time with Ocean Spray Ingredients to learn more about the company’s various cranberry innovations and formulations with fellow editors.


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a bottle of Tropicana Essentials Orange Blend juice.

Juice, juice drinks market welcomes functional trends

Beverage-makers within the juice category aim to deliver added benefits
Chloe Alverson
Chloe Alverson
November 20, 2025

The juice and juice drink market has experienced fluctuation as consumers increasingly prioritize more natural ingredients and products. However, it is apparent that beverage-makers are working to deliver on these evolving consumer preferences. 


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a variety of Lotus Plant Power drinks

Lotus Plant Power aims to provide functional benefits, balance

Plant-based energy beverage brand delivers on functionality and taste
Chloe Alverson
Chloe Alverson
November 17, 2025

Lotus Plant Power is on a mission to redefine energy drinks, drawing inspiration from the iconic lotus flower’s balance of mind, body and spirit.


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blackberry violet wildwonder

Wildwonder merges flavor, function and heritage

Sparkling functional beverage brand aims to be both approachable and accessible
Chloe Alverson
Chloe Alverson
November 4, 2025

Rosa Li, founder and CEO of wildwonder, shares the personal journey behind the founding of sparkling functional beverage brand. 


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Just Call ME Shirley Lifestyle

Reintroducing a classic drink

Duo behind Just Call Me Shirley shares brand's story
Chloe Alverson
Chloe Alverson
November 3, 2025

Just Call Me Shirley (JCMS) is “a nod to the past, a celebration of the present and a promise of timeless sophistication,” the brand’s website states.


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Getty Images

Ibotta unwraps success strategies ahead of holiday season

Ibotta's chief revenue officer shares insights on holiday shopping plans
Chloe Alverson
Chloe Alverson
October 29, 2025

Chris Riedy, chief revenue officer at Ibotta, shares how this year’s strategies and findings differ from previous years.


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Califia Farms Horchata

Latin-inspired beverages bridge authenticity with innovation

Beverage-makers utilize bold, fruit-forward flavors as a nod to Latin culture
Chloe Alverson
Chloe Alverson
October 28, 2025

Beverage brands are embracing Latin inspiration in their flavor formulations. 


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