Articles by Chloe Alverson

Although the product first launched in retail, Hayden says the company started the project “like we would a medical product.”

Club stores have performed well with a variety of factors contributing to that performance. 

Consumers are increasingly prioritizing long-term health and focusing on prevention over cure with beverages acting as a delivery model. 

Demand for multifunctional drinks has prompted energy drinks and shots manufacturers to embrace trends that reach a broader consumer audience. 

The Formula One-driver founded Almave is a non-alcohol agave spirit that honors tradition while offering a new experience. 

This year’s State of the Industry report on juice and juice drinks highlight that the category remains popular thanks to its association with better-for-you benefits.

This year’s State of the Industry report on carbonated soft drinks highlights how the market is shifting to meet consumer preferences for flavorful, functional beverages. 

This year’s State of the Industry report on bottled water market analyzes that, despite slowed volume growth, the category remains robust, showing that water is still important to consumers. 

In this year’s State of the Industry report, experts share how the sports and protein drink market appeals to more than just athletes with its association to health and wellness, functional trends. 

Leaning into trends such as sustainable secondary packaging and digital advancements can help beverage brands appeal to consumers.