Articles by Chloe Alverson

As taste remains a priority for consumers, beverage-makers must work to stay on-trend with consumer needs while also ensuring ingredient off-notes in taste and smell are masked. 

As both the canned water and kids’ drink markets evolve, founder Shelly Garg notes that innovation will come not just from flavor or design, but from purpose-driven brands that understand the values of the next generation — and those raising them, she adds.

Unwell Hydration with Protein contains 740 mg of electrolytes and three essential B vitamins and is “the perfect way to refuel after a workout or grab a boost of protein on the go,” company says.

No matter what size of operation, beverage manufacturers need labeling equipment that supports efficient operations.

As consumers continue to prioritize gut health, the kefir segment is expected to surge. Lifeway Foods CEO Julie Smolyansky shares her thoughts on the state of the market. 

Beverage industry experts explain how premiumization has influenced the market of both alcohol and non-alcohol beverages. 

Despite supply chain volatility, coffee continues to resonate with consumers, but fragmentation sees those additional benefits aside from caffeine pulling ahead. 

Although the product first launched in retail, Hayden says the company started the project “like we would a medical product.”

Club stores have performed well with a variety of factors contributing to that performance. 

Consumers are increasingly prioritizing long-term health and focusing on prevention over cure with beverages acting as a delivery model.