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Home » Authors » Chloe Alverson

Articles by Chloe Alverson

Califia Farms Complete

Dairy drinks and alternatives market fluctuates

Consumers opt for dairy, non-dairy beverages for various reasons
Chloe Alverson
Chloe Alverson
October 17, 2024

Shifts of consumption preferences from consumers in terms of dairy and dairy alternatives beverages, impact performance of category.


Read More
Nowadays THC Cocktails
Up Close With

Nowadays aims to ‘put a new spin on drinking’ with THC beverages

Cannabis company’s portfolio includes a variety of THC doses, beverage formats
Chloe Alverson
Chloe Alverson
October 14, 2024

The Los Angeles-based THC beverage brand Nowadays offers alternatives to alcohol with similar buzz.


Read More
BlakesHardCider_AmericanApple_1170 (002).jpg

Blake's Beverage Co. finds momentum

CEO talks collaborations, National Cider Month
Chloe Alverson
Chloe Alverson
October 8, 2024

The BHC recently joined forces with Austin Eastciders, Austin, Texas, and AVID Cider Co., Bend, Ore., to form BBC, an independent cider company with a distribution footprint spanning across 40 states.


Read More
Giesen_0_1170.jpg

Fall into non-alcohol innovations

Embrace non-alcohol options in celebration of Sober October
Chloe Alverson
Chloe Alverson
October 1, 2024

With Sober October kicking off, here are a few non-alcohol options to get in the spirit, sans spirit.


Read More
Coffee_Bean_Tea_Leaf_pods_1170x658.jpg

Coffee craze

Celebrate National Coffee Day with these new products
Chloe Alverson
Chloe Alverson
September 27, 2024

Consumers can even celebrate their love for coffee on Sept. 29, which is National Coffee Day. 


Read More
CELSIUS_Essientials.png

CELSIUS encourages consumers to 'LIVE FIT'

CMO shares insights on the brand's success
Chloe Alverson
Chloe Alverson
September 26, 2024

CMO Kyle Watson states that CELSIUS continues to dominate the space and disrupt the market through best-in-class innovation, bringing variation to the category when consumers need it most. 


Read More
Bloom Nutrition New Sparkling Energy Drinks

Consumers show enthusiasm for natural energy solutions

Sustained energy needs prompt innovation from beverage-makers
Chloe Alverson
Chloe Alverson
September 23, 2024

The natural energy solutions market is growing as consumers turn to healthy and clean label alternatives for energy.


Read More
SimplySpikedCranberry_1170.jpg

Hard seltzers bubbling with innovation

Brands add new products ahead of National Hard Seltzer Day
Chloe Alverson
Chloe Alverson
September 18, 2024

Ahead of National Hard Seltzer Day on Sept. 20, here are a few new products shaking things up in the seltzer category.


Read More
Big Gulp

Convenience stores continue to evolve

Consumers regularly redefine channel
Chloe Alverson
Chloe Alverson
September 18, 2024

The performance of the convenience store channel is ever-changing, thanks to consumer trends and economic factors.


Read More
PATH Water

Health and wellness trends continue to boost bottled water performance

Consumers turn to bottled water for low price, convenience
Chloe Alverson
Chloe Alverson
September 16, 2024

Experts share how the bottled water category is performing and what is contributing to that performance. 


Read More
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