Articles by Chloe Alverson

Experts say factors like environmental concerns, lifestyle preferences, visual marketing strategies, product quality considerations, craft beverage trends and the efficiency of aluminum recycling processes are causing brands to turn to aluminum packaging.

Experts share that Gen Z is changing the standard on what beverages they enjoy, the companies they value, and how companies can market to this younger generation.

An expert weighs in on the challenges and possibilities for beverage operation employee recruitment and retention.

Although on-the-go lifestyles are prompting interest in beverages with an energy and cognitive focus, experts highlight that purity and effectiveness are leading new product development.

Classic flavors of chocolate, vanilla and strawberry allow beverage-makers to appeal to consumer nostalgia.

Following interest and engagement from followers on Instagram, Ben Soffer founded Spritz Society, a collection of sparkling wine cocktails featuring all-natural, transparent ingredients.

A report from Mintel notes that millennials are most heavily engaged with functional claims, but there is room for improvement among Gen Xers and Gen Z.

In this annual feature, Beverage Industry highlights the attributes that define the top packages of 2023.

In a Q&A with Beverage Industry, Tom Newmaster of FORCEpkg shares what trends are driving beverage packaging design.

Experts note that shifts in consumer behavior have caused beverage brands to find new ways to deliver on fortification and personalization.