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Today, as more consumers continue on a functional beverage course, experts note that as such, many are turning to performance beverages to help manage their overall well-being.
Cheribundi announced the launch of its 32-ounce Pure Concentrate to broaden the brand’s already extensive portfolio. Designed for recovery both off and on the field, the 32-ounce concentrate serves as an extension of the brand’s already successful single-serve concentrate launch and expansion efforts during the past year, it says.
Performance beverages were once a go-to solution only for athletes and fitness-minded consumers, but recently more and more consumers are turning to these products to enhance their everyday lives.
As a new edition to its Core Power Elite line, Core Power now offers Elite Strawberry, which contains 42 grams of complete protein in each 14-ounce bottle.
Ascent, a wholly owned subsidiary of Leprino Foods, launched Recovery Water, a water-based beverage that pairs high-quality protein with electrolytes to help athletes optimally recover post-workout, it says.