Pepsi, a brand of Purchase, N.Y.-based PepsiCo, announced its new 360-degree Super Bowl LIII campaign, complete with its halftime show and lead-in, Pepsi NFL Rookie of the Year announcement, local Atlanta activations, consumer giveaways and more.

Diet Coke, a brand of The Coca-Cola Co., released two new flavors of its zero-calorie sparkling beverage: Blueberry Acai and Strawberry Guava. 

Sprite, a brand of The Coca-Cola Co., launched Sprite Lymonade, a blend of the original Sprite flavors with a splash of lemonade, the company says. 

Purchase, N.Y.-based PepsiCo released its limited-time snack and beverage offerings for the holiday season. New holiday products this year include Mnt Dew Merry Mash-Up, Mtn Dew Ice Cherry, Pure Leaf Apple Cider Flavored Iced Tea and the bubly holiday pack available online, the company says. Returning this year is the Starbucks Peppermint Mocha ready-to-drink (RTD) Iced Latte.

The Coca-Cola Co., Atlanta, reported continued momentum in its business for 2018, with strong financial results for the third quarter. Although reported net revenues for the quarter declined because of refranchising, the company delivered broad-based organic revenue (non-GAAP) and volume growth across all operating groups, while gaining value share globally, it reports.