Carbonated Soft Drinks

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Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo, is teaming up with Little Caesars, Detroit, with the launch of Mountain Dew Mango Rush. 

Although new brand failure rates remain high, over the past decade, most leading new products have not emerged through brand extensions. A few big companies have found success, yet most standouts were entrepreneurial ventures. 

With functional beverage trends on the rise, experts highlight how the carbonated soft drink market is shifting gears to meet consumer demand.

OLIPOP CEO Ben Goodwin discusses the past, present, and future of the prebiotic soda brand as it’s reached a $1.85 billion valuation. 

Evolution Fresh, producer of organic, cold-pressed, premium juice products, unveiled two new Real Fruit Soda flavors: Black Cherry Cola and Pineapple Dragon Fruit.

Coca-Cola Freestyle is putting a new spin on the iconic Share a Coke experience by turning consumers’ Freestyle mix into a more personalized, shareable moment.

Jones Soda Co. announced the release of Jones Zero Cola and the planned addition of two other zero-calorie sodas later this year. 

Following the announcement of PepsiCo’s pending acquisition of prebiotic carbonated soft drink (CSD) brand poppi, many have wondered how this will impact the burgeoning segment. In an interview with Beverage Industry, Nik Allen, senior analyst at Euromonitor International, Chicago, shares how the market will respond to the acquisition.

PepsiCo Inc., Purchase, N.Y., announced that it has entered into a definitive agreement to acquire poppi, Austin, Texas, for $1.95 billion, including $300 million of anticipated cash tax benefits for a net purchase price of $1.65 billion.

Health-Ade announced the addition of two flavors to its prebiotic soda line: SunSip Dr. Bubbles and SunSip Cream Soda.