The Coca-Cola Co. released its newest innovation around its flagship brand: Coca-Cola with Coffee. 

Mtn Dew, a brand of Purchase, N.Y.-based PepsiCo, will showcase new Mtn Dew Major Melon and Mtn Dew Major Melon Zero Sugar in a 30-second in-game advertisement during Super Bowl LV on Feb. 7. The new thirst-quenching offering features the great flavor of watermelon with a DEW twist is one of the brand’s first permanent offerings in more than a decade and is available nationwide, the company says.

For the first time in more than a decade, Mtn Dew will add a new permanent flavor: Mtn Dew Major Melon.

American Beverage, formerly the American Beverage Association (ABA), Washington, D.C., announced a new look and name that speaks to who the association is — a strong, united, forward-thinking industry driving solutions together on issues of importance to the communities, families and customers we serve, it said in a statement.

The Coca-Cola Co., Atlanta, announced that its newest innovation ― Coca-Cola with Coffee ― has made its buzzed-about U.S. debut. 

Boston-based Arctic Chill Hard Seltzer released its SFW/NSFW (Safe For Work/Not Safe For Work) tasting kit.

With artist and international phenom The Weeknd set to take the stage next month, Pepsi is going all-in on the Super Bowl LV Halftime Show starting now.

Mtn Dew is going pink with Mtn Dew Major Melon. This addition to the brand's beverage portfolio features a watermelon flavor with a DEW twist. Mtn Dew Major Melon — also available in a Zero Sugar variety — is the first permanent flavor offering in more than a decade and is available nationwide now.

Recognizing the diverse range of delicious food, rich history and culture that Black-owned restaurants contribute to the American experience, Pepsi, a brand in Purchase, N.Y.-based PepsiCo, introduced Dig In. The consumer-facing, multi-year platform is a rallying call for people to double down on supporting Black-owned restaurants.