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Home » Topics » Category Focus » Carbonated Soft Drinks

Carbonated Soft Drinks
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Coca-Cola Coffee

Coca-Cola with Coffee

February 9, 2021
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The Coca-Cola Co. released its newest innovation around its flagship brand: Coca-Cola with Coffee. 


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Mtn Dew Super Bowl Ad

Mtn Dew transports fans to the world of Mtn Dew Major Melon

John Cena stars in Super Bowl spot that gives fans the chance to win $1 million
February 1, 2021
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Mtn Dew, a brand of Purchase, N.Y.-based PepsiCo, will showcase new Mtn Dew Major Melon and Mtn Dew Major Melon Zero Sugar in a 30-second in-game advertisement during Super Bowl LV on Feb. 7. The new thirst-quenching offering features the great flavor of watermelon with a DEW twist is one of the brand’s first permanent offerings in more than a decade and is available nationwide, the company says.


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Mnt Dew Major Melon

Mtn Dew Major Melon

January 27, 2021
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For the first time in more than a decade, Mtn Dew will add a new permanent flavor: Mtn Dew Major Melon.


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American Beverage

American Beverage announces new brand name to reflect its distinct identity

Association unites industry as it drives forward with solutions-oriented focus on issues
January 25, 2021
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American Beverage, formerly the American Beverage Association (ABA), Washington, D.C., announced a new look and name that speaks to who the association is — a strong, united, forward-thinking industry driving solutions together on issues of importance to the communities, families and customers we serve, it said in a statement.


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Coca-Cola Coffee

Coca-Cola releases breakthrough innovation: Coca-Cola with Coffee

RTD refreshment coffee beverage available nationwide in 3 flavors
January 25, 2021
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The Coca-Cola Co., Atlanta, announced that its newest innovation ― Coca-Cola with Coffee ― has made its buzzed-about U.S. debut. 


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Arctic Chill SFW & N SFW

Safe/Not Safe-For-Work beverage combination

Arctic Chill Hard Seltzer released its SFW/NSFW
January 14, 2021
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Boston-based Arctic Chill Hard Seltzer released its SFW/NSFW (Safe For Work/Not Safe For Work) tasting kit.


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Pepsi Cans

Pepsi kicks of Super Bowl Halftime Show early

Carbonated soft drink brand debuts TV, launches digital fan portal
January 11, 2021
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With artist and international phenom The Weeknd set to take the stage next month, Pepsi is going all-in on the Super Bowl LV Halftime Show starting now.


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Coca-Cola UNITED’s leadership team
Cover Feature

2021 Bottler of the Year: Coca-Cola Bottling Co. UNITED

Southeast bottler nearly quadruples in size, embraces team mentality
Barbara h200x200
Barbara Harfmann
January 7, 2021
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Founded in 1902, Coca-Cola Bottling Co. UNITED has grown to be the second largest privately owned bottler in North America. Under the leadership of its CEO John H. Sherman, the company has nearly quadrupled in size, going from 50,000 customers to 150,000, 20 facilities to 60 production and sales and distributions center and grew its revenue to $3 billion.
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Mnt Dew Major Melon

Mtn Dew adds first permanent flavor in more than a decade

Mtn Dew Major Melon also available in Zero Sugar
January 6, 2021
No Comments

Mtn Dew is going pink with Mtn Dew Major Melon. This addition to the brand's beverage portfolio features a watermelon flavor with a DEW twist. Mtn Dew Major Melon — also available in a Zero Sugar variety — is the first permanent flavor offering in more than a decade and is available nationwide now.


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PepsiCo Dig In

PepsiCo platform designed to support Black-owned restaurants

Dig In aims to generate at least $100 million in sales for Black-owned restaurants
January 4, 2021
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Recognizing the diverse range of delicious food, rich history and culture that Black-owned restaurants contribute to the American experience, Pepsi, a brand in Purchase, N.Y.-based PepsiCo, introduced Dig In. The consumer-facing, multi-year platform is a rallying call for people to double down on supporting Black-owned restaurants.


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