MTN DEW, a brand of PepsiCo Inc., Purchase, N.Y., is bringing a new beverage to fans who are looking to spark their day into high gear: MTN DEW SPARK, the company says. 

On National Root Beer Float Day, Thursday, Aug. 6, Sprecher Brewing Co., Glendale, Wis., is all-hands-on-deck to set a Guinness World Records title for the World's Largest Root Beer Float Drive-Thru.

Coca-Cola North America, Atlanta, is giving consumers the chance to refresh their coffee routine and enjoy an exclusive first sip of the brand’s top innovation of 2021.

Cheerwine is thanking people for “creating cheer” this summer on social media with 11 weeks of uniquely southern prizes, rewarding those who post photos with the hashtag #CheerwineSummer.

DRY Soda Co. debuted limited-edition 2020 DRY Botanical Bubbly Summer Celebration bottles containing its line of non-alcohol beverages in two flavors: Pineapple and Watermelon.

The Coca-Cola Co., Atlanta, reported second quarter 2020 results and provided an update on strategic actions that are positioning the system to emerge stronger from the ongoing coronavirus pandemic. The Coca-Cola system remained agile in the second quarter, with a focus on maintaining a safe environment for employees while also providing necessary products and services to consumers, customers and communities during this unprecedented time, the company says.

Backyard Soda Co. launched its self-titled CBD-infused carbonated soft drinks and simple syrup lines.

Beverage Industry provides an in-depth look into the performances and trends in the alcohol and non-alcohol categories within the last year.

Atlanta-based The Coca-Cola Co. and Uber Eats launched a joint program to benefit Feeding America, the nation’s largest domestic hunger-relief organization. Through June 28, for every order placed via Uber Eats from a participating restaurant, Feeding America will receive a donation to provide one meal to a person in need, with the goal of providing up to 5 million meals.

Seattle-based Jones Soda Co. is turning its bottles into beacons of optimism during the COVID-19 pandemic with limited-edition “Messages of Hope” cream soda labels featuring inspirational images created by consumers.