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Given the increased interest in cognitive health and the role energy drinks play in daily routines, suppliers highlight the ingredients beverage-makers are utilizing that support cognitive health and energy needs.

When it comes to the market for cognitive and energy support, experts note that the market’s sustained growth speaks to the depth of consumer demand and the essential role energy beverages now play in daily routines.

The rise of GLP-1 usage along with other trends converging with obesity and obesity drugs, is prompting interest in weight management formulations within the beverage market.

Ingredient suppliers announced new clinical studies and the integration of acquisitions.

As consumers’ definition of better-for-you evolves, beverage-makers broaden their use of functional ingredients to meet fortifications trends that support physical and mental well-being.

Ingredient suppliers announced new platforms and flavors that support beverage innovations.

With lines continuing to blur across the performance beverage space, experts highlight how incorporating functional ingredients into daily-use formats, like ready-to-drink energy or hydration beverages, can give consumers benefits that extend well past the workout window.

As the lines between beverage categories continue to be blurred, experts highlight how the performance beverage market is moving toward functional lifestyle concepts, reflecting consumer demand.

As formulators are developing new products, the sweeteners options from which to choose are helping fuel some “sweet” innovations.

U.S. consumers are finding their own balance when it comes to sweetener consumption as they weigh sugar reduction with taste.