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With today’s sweetener market evolving rapidly, experts highlight how natural sweetener solutions are helping beverage-makers meet sugar-reduction and clean label goals.

With more interest in the brain-body connection, consumers increasingly are seeking beverage solutions that not only support cognitive health, but also mental and emotional well-being.  

Following a recent revoking of authorization by the Food and Drug Association (FDA), manufacturers choice of FD&C Red No. 3, ingredient suppliers are stepping up their efforts to support food and beverage-makers color solution needs.

Health considerations have impacted the beverage industry by way of fortified beverages. 

The increasing interest in functional beverages often focuses on the attributes these ingredients can provide consumers. However, as these beverages and ingredients proliferate, the colors market is playing a vital role in supporting this trend.

The signing of California AB-2316 and AB-418 have placed greater interest on natural color solutions as beverage manufacturers consider impact of state’s legislation.

Today’s performance beverages have evolved beyond providing energy, but also are supporting broader health and wellness goals.

When it comes to trends influencing the beverage market, consumers’ preferences for various sweeteners is being expressed through their drink purchases.

The Institute of Food Technologists (IFT) returned to McCormick Place for the IFT FIRST: Annual Event & Expo where exhibitors were presented an array of ingredient literature as well as prototypes featuring these solutions.

With its complex formulas helping consumers further their pursuit of a healthier lifestyle, the functional beverage market has thrived. Detox drinks have benefited from this interest, but is not without its challenges.