Today’s performance beverages have evolved beyond providing energy, but also are supporting broader health and wellness goals.

When it comes to trends influencing the beverage market, consumers’ preferences for various sweeteners is being expressed through their drink purchases.

The Institute of Food Technologists (IFT) returned to McCormick Place for the IFT FIRST: Annual Event & Expo where exhibitors were presented an array of ingredient literature as well as prototypes featuring these solutions.

With its complex formulas helping consumers further their pursuit of a healthier lifestyle, the functional beverage market has thrived. Detox drinks have benefited from this interest, but is not without its challenges.

Experts share insights on why consumers are drawn to clean label and non-GMO beverages, as well as what beverage-makers can do to appeal to such preferences.

As beverage-makers look to align taste profiles with the growing demands on health-and-wellness products, suppliers are crafting solutions that support those goals.

Experts note that consumers are becoming increasingly aware of how prioritizing gut health impacts the immune system and mental health.

Experts note how more and more consumers — not just athletes — are striving to live healthier lives and making conscious decisions about their health.

Natural sweeteners are looking to deliver sweet solutions while accommodating consumer demands for less sugar content.

Although on-the-go lifestyles are prompting interest in beverages with an energy and cognitive focus, experts highlight that purity and effectiveness are leading new product development.