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Experts share insights on why consumers are drawn to clean label and non-GMO beverages, as well as what beverage-makers can do to appeal to such preferences.

As beverage-makers look to align taste profiles with the growing demands on health-and-wellness products, suppliers are crafting solutions that support those goals.

Experts note that consumers are becoming increasingly aware of how prioritizing gut health impacts the immune system and mental health.

Experts note how more and more consumers — not just athletes — are striving to live healthier lives and making conscious decisions about their health.

Natural sweeteners are looking to deliver sweet solutions while accommodating consumer demands for less sugar content.

Although on-the-go lifestyles are prompting interest in beverages with an energy and cognitive focus, experts highlight that purity and effectiveness are leading new product development.

With consumers’ wellness approach toward weight management, experts highlight how demand for nutritious drinks that support overall well-being is transforming the industry. 

Experts note that shifts in consumer behavior have caused beverage brands to find new ways to deliver on fortification and personalization.

As wellness trends have taken hold in the beverage space, experts highlight how natural and organic trends are impacting color choices used in the market.

Experts note that convenience, drinkability and protein content are key drivers of the performance beverage market.