Ingredient Spotlight

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Given that consumers are becoming more conscious of the impact stress can have on their well-being, experts note that this awareness has fueled the demand for relaxation beverages, driving market growth as people prioritize stress management.

Experts share how the plant proteins market has performed and express which proteins work best in varying beverage formulations.

The next time you walk down the beverage aisle at your grocery store, watch out! You may be caught in awe as you pass by the functional drinks, which are teeming with innovation as of late. 

Given coffee ingredients’ versatility, experts highlight how beverage-makers are developing new products with enhanced flavors, functionalities and convenience.

Beverage-makers are utilizing exotic fruits to appeal to consumer trends and create exciting flavor profiles. 

Generally well-liked by a broad range of consumers, experts highlight how formulators are balancing classic flavors’ sweet profiles with functionality as taste remains king.

Various consumer trends, especially health and wellness trends, emphasize desire for tea as an ingredient in beverages. 

Consumers’ perception of protein continues to evolve with the use of protein-fortified drinks extending beyond traditional sports occasions.

The natural energy solutions market is growing as consumers turn to healthy and clean label alternatives for energy.

As consumers continue to demand more than hydration from their beverages, manufacturers are turning to new ways to deliver on functionality and clean label preferences.