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The plant-based trend has evolved from niche to mainstream as plant-based ingredients from soy and almonds to newer options like pea, chickpea, oat and rice are being used in a multitude of products.
Approximately 63 percent of Americans drink coffee, according to the 2019 National Coffee Data Trends. Although coffee exports are decreasing globally, coffee as a distinctive, aromatic ingredient in food and beverages is expanding. Beyond flavor and aroma, attributes like coffee’s purported anti-inflammatory polyphenols are helping to drive product innovations across multiple categories, experts note.
Domestic and exotic fruits finding favor in the beverage market include lemon, lime, peach and strawberry, while up-and-coming exotic flavors include blood orange, passionfruit and guava.
Beverage-makers and consumers alike are “singing the praises” of the healthful attributes of tea ingredients and revealing that there’s now more premium choices and categories utilizing these ingredients than ever before.
In the past, consumers generally designated protein for bodybuilders and athletes. Today, it’s seen as an essential part of the average person’s daily diet.
As consumers increasingly become in tune with their health, botanical ingredients are straying beyond the beauty industry and moving into the beverage market.
Although much attention is directed toward emerging ingredients, suppliers note that health-and-wellness goals also have benefited staples like citrus.