Ingredient Spotlight

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Generally well-liked by a broad range of consumers, experts highlight how formulators are balancing classic flavors’ sweet profiles with functionality as taste remains king.

Various consumer trends, especially health and wellness trends, emphasize desire for tea as an ingredient in beverages. 

Consumers’ perception of protein continues to evolve with the use of protein-fortified drinks extending beyond traditional sports occasions.

The natural energy solutions market is growing as consumers turn to healthy and clean label alternatives for energy.

As consumers continue to demand more than hydration from their beverages, manufacturers are turning to new ways to deliver on functionality and clean label preferences.

Experts share insights on which fruit blends are currently popular among consumers and why.

As functional beverages remain in demand, experts highlight how masking ingredients are essential in formulations by enhancing a beverage’s overall drinking experience.

Although hydrocolloids do not provide specific health benefits, experts note that their functional attributes make many of the trendy, health-forward drinks possible.

As consumers cope with stress and anxiety, they are turning to beverages to induce relaxation and support healthy sleep cycles.

As beverage-makers increasingly turn to plant proteins to meet consumer trends, experts highlight some key considerations to take into account when formulating with these ingredients.