Having identified millennial consumer tastes trending toward a passion for coffee and tea beverages, Symrise now offers a collection of specialty flavors designed to deliver the popular tastes of tea, coffee and dairy products, including milkshakes, yogurts, ice cream, and more. The new collection provides a gateway to an indulgent, authentic taste adventure developed in response to the company’s proprietary consumer insight study titled “Conserve, Preserve. Shaken or Stirred,” wherein processing, mixing and infusing sometimes opposing ingredients together transforms flavor profiles to create something uniquely new, it states. The combination of unusual, rare ingredients and special sourcing together with a unique process, creative composition and an intriguing story has been showing success for dairy products, especially outside of the usual flavors and applications, the company says. “Consumers are looking for that premium experience in their food, which means pushing the boundaries on taste,” said Ian Thurston, senior category manager of sweet at Symrise, in a statement. “Our collection goes beyond what is expected in coffee and tea flavors, utilizing café favorites and unique tastes that pair perfectly with dairy indulgences.” To help bolster the flavor experience within dairy products, flavor profiles include hazelnut and amaretto, salted caramel, coldbrew mocha, and hibiscus blossom chai latte in the coffee category; and matcha, chocolate, vanilla earl grey, and white peach for tea. The flavors are able to mask any astringent or sour notes that are challenging for these dairy applications, it adds.
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