Beverage companies promote their brands in new ways
Duo Luke Schneider and Mark Williams created Fire Dept. Coffee, a fresh and flavorful coffee company, backed with heart and service. The Last Drop Distillers released their 14th iteration, which features Grande Champagne Cognac distilled in 1925. The cocktail will be for sale beginning in April. Because of the success of its Strawberry Basil flavor last summer, Brew Dr. Kombucha permanently released the flavor in 12-ounce cans.
A coffee company with heart
No one understands service, sacrifice and reverence like Fire Dept. Coffee (FDC) founders Luke Schneider and Mark Williams. With almost 10 years of service and eight deployments between them, Schneider, a Navy veteran turned firefighter paramedic, and Williams, a combat vet turned firefighter, are on a mission to serve, unite and give back. The duo created Fire Dept. Coffee, a fresh and flavorful coffee company, backed with heart and service. Available in a variety of flavors and grounds, FDC offers Classic Original, Bold Dark, Delicious Donut Shop and Decaffeinated coffee blends in ground, whole bean or single use cups. It also offers four spirit-infused blends using bourbon, whiskey, rum and tequila. Regardless of flavor choice, each batch is carefully roasted to order, the company says. To recognize their service, military and First Responders receive 15 percent off every order of FDC.
A deeply complex eau-de-vie
The year’s first and 14th overall release from The Last Drop Distillers, features an exceptional Grande Champagne Cognac distilled in 1925 and then forgotten behind a secret wall during World War II for nearly a century before being discovered by a team of rare spirit hunters, the company says. The bottle officially will be stateside and for sale beginning in April. The liquid features a deep mahogany coloring, floral notes and fruity hints of red and black cherry on the nose, the company says. With only 182 bottles in existence, the 1925 Cognac presents an eau-de-vie from a single, precious cask, distilled the same year that Last Drop Founder Tom Jago was born, it adds. “The moment we first tasted the 1925 Cognac, we knew we had a miraculous spirit before us,” says Rebecca Jago, joint managing director of The Last Drop, in a statement. “It is an extraordinary cognac from a single, precious cask, to rival any of the great names. It was distilled in the year my father, Tom Jago, was born. We celebrate his wonderful life with our 14th release, of which he would have been most proud.”
Succulent strawberry
In response to overwhelming demand, Brew Dr. Kombucha’s Strawberry Basil has taken a permanent place in the brand’s flavor lineup. “Our Strawberry Basil was such a hit this summer as a limited release that we decided to add it to our full-time lineup,” said Matt Thomas, founder and chief executive officer of Brew Dr. Kombucha, in a statement. “It’s tart, tasty and made exclusively from organic tea blends and botanicals. It will also be available in a 12-ounce can, which is great for hikes, bike rides and trips to the beach. We think it’s perfect for long-time kombucha fans and newbies alike.” Brew Dr. Strawberry Basil kombucha combines high-quality green tea with strawberries and two types of basil. Strawberry Basil is available in 14-ounce and 32-ounce bottles and four-packs of 12-ounce cans.
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