Harpoon Brewery announced the release of two new lager beers: American Flyer Light and American Flyer Lager, with $1 of each case sold going to support military families and those of fallen or disabled service members and first responders.
Duo Luke Schneider and Mark Williams created Fire Dept. Coffee, a fresh and flavorful coffee company. The Last Drop Distillers released their 14th iteration. Brew Dr. Kombucha permanently released Strawberry Basil flavor in 12-ounce cans.
Nashville, Tenn.-based Heroes Vodka, a veteran-owned premium vodka made from 100 percent American grain, announced a partnership with Cincinnati-based Heidelberg Distributing Co. to bring its vodka to Ohio and Kentucky, expanding the brand’s availability to 15 states nationwide. Founded in 2011 by U.S. Marine Corps Veteran Travis McVey, Heroes Vodka is part of the R.S. Lipman Co. portfolio of brands.
Starbucks, Coca-Cola host special events to honor military
In honor of Veteran’s Day, Nov. 11, multiple beverage brands are finding ways to salute our nation’s troops and their sacrifices in the days before and after this federal holiday.
Purchase, N.Y.-based PepsiCo Inc. made its second $500,000 donation from its Dream Machine recycling initiative to the Entrepreneurship Bootcamp for Veterans (EBV) with Disabilities, a national program offering career training, education and job creation for post-9/11 U.S. veterans with disabilities. PepsiCo presented the check during a ceremony following the first quarter of the Veterans Day football game at Syracuse University, which is home to the Whitman School of Management and Institute for Veterans and Military Families (IVMF) that operates the EBV program.
