GT's Synergy, Los Angeles, announced a partnership with Chopra Global, a leading whole health platform founded by Dr. Deepak Chopra. The two brands are joining forces in support of GT's recently launched Rooted In Nature campaign to reinforce the message that holistic health for mind, body, and soul are all rooted in the natural world.

As consumers demand more from today’s beverages, today’s manufacturers continue to develop innovative new products that deliver function and convenience. Kudos to Big Easy Bucha’s new line of functional shots, which won Beverage Industry’s New Product of the Month for August. 

Southern kombucha manufacturer Big Easy Bucha launched a line of premium, organic juice shots in 2-ounce bottles.

Middlebury, Vt.-based Aqua ViTea has rebranded its kombucha bottles and cans to better reflect its commitment to “responsible kombucha’ing,” it says.

SodaStream, a division of Purchase, N.Y.-based PepsiCo Inc., introduced certified organic, shelf-stable Kombucha Concentrate to its lineup of at-home beverage products. Kombucha has seen a rise in popularity during the past decade because of its intended health benefits, but in the past it has been difficult to make at home because of its long preparation time — that all changes now.

Torrance, Calif.-based Health-Ade Kombucha launched a new beverage line under the Health-Ade brand name.

Anaheim, Calif.-based Wonder Drink Kombucha announced that its newest Prebiotic kombucha line, Prebiotic Plus, will be available at Sprouts this month.

JuneShine has launched a jun kombucha, a hard kombucha.

Kombucha Brewers International (KBI), Los Angeles, has rallied the industry for a giveback program to help healthcare workers and food banks throughout the United States. The Kombucha Heal-In is a week-long initiative from May 5-11, with the goal of providing 100,000 bottles of kombucha to those on the frontlines as a way to protect and provide resilience for these most vulnerable populations, it says.