Koe, a fruit-forward, USDA organic, probiotic-packed kombucha in a can, is getting a fresh look and an upgraded recipe. 

Health-Ade, Torrance, Calif., is launching Keep The Happy in Happy Hour, a campaign to kick off the new year and inspire consumers to choose kombucha as they look for alcohol swaps. 

AF Life Sciences Inc., Denver, announced a strategic manufacturing, marketing and global distribution partnership with Cheech Marin, the multi-generational actor, writer, comedian and pioneer cannabis advocate.

Health-Ade, Los Angeles, announced that long-standing partner First Bev has acquired a controlling stake in the company. The deal also is backed by powerhouse investors including Manna Tree, a Vail, Colo.-based investment firm committed to improving human health through nutrition.

GT’s Living Foods launched two new SYNERGY flavors: California Citrus and Lemon Berry. 

Holy Kombucha announced its national partnership with Hope Squad to bring attention and financial support to the school-based peer-to-peer suicide prevention program. 

KÖE Kombucha released two new flavors to its fruit-forward, organic kombucha lineup: KÖE Tropical and KÖE Watermelon.

GT's Synergy, Los Angeles, announced a partnership with Chopra Global, a leading whole health platform founded by Dr. Deepak Chopra. The two brands are joining forces in support of GT's recently launched Rooted In Nature campaign to reinforce the message that holistic health for mind, body, and soul are all rooted in the natural world.