TIM TAM TUMMY announced the launch of its-first-ever kombucha lineup specifically for children.

Committed to transforming the billion-dollar children’s beverage category, TIM TAM TUMMY aims to outshine juice boxes and other old school options by providing families with an alternative that leads with probiotics to address the functional health benefits parents care about, the company says.

“When it comes to better-for-you beverages, the kids’ aisle has been largely left behind,” said Mary Alice Greco, chief marketing officer at TIM TAM TUMMY, in a statement. “As a new parent, I am searching for organic options that bring nutrition, function, and kid-friendly flavor to the forefront. It’s a joy to launch TIM TAM TUMMY, filling the gap with a product that addresses parents’ and kids’ top priorities — digestive health, immune function, convenience and fun.”

TIM TAM TUMMY offers several unique benefits for kids’ daily enjoyment including — 3 billion live probiotics, a daily dose of vitamin C,  and five organic ingredients, free from artificial additives and alternative sweeteners, the company says.

The kids’ kombucha comes in four fruit-forward flavors with gentle carbonation ― Apple Happy Dance, Grape Day to Shine, Mango For It!, and Pineapple Party.

Packaged in 222-ml cans, TIM TAM TUMMY is available to purchase at select retailers including Hannaford, Fresh Thyme, and select North Atlantic Whole Foods Markets, as well as online at Thrive.com and at the TIM TAM TUMMY website.

www.timtamtummyforkids.com