SYSTM Foods, a functional beverage brand platform, announced the acquisition of HUMM Kombucha. HUMM will be part of the SYSTM brands portfolio, alongside plant-powered functional beverage brands REBBL and Chameleon Organic Coffee. SYSTM Foods is a joint venture between SYSTM Brands and GroundForce Capital.
The addition of a leading gut-health focused brand advances SYSTM Foods’ strategic objective of creating a leading functional beverage platform, strengthening its position in the refrigerated ready-to-drink category, it notes. Additionally, this acquisition aligns with SYSTM Foods’ commitment to offering better-for-you products with added health benefits that cater to consumers’ diverse lifestyles, enhancing their everyday experiences, it adds.
“Today’s consumers are seeking healthier, lower-sugar beverage options with functional advantages, ranging from digestive health to immune support, that don't sacrifice taste or quality,” said Andy Fathollahi, CEO of SYSTM Foods, in a statement. “HUMM provides SYSTM Foods with unique capabilities and adds another incredible brand to our portfolio.”
Founded in 2009 in Bend, Ore., with a mission of helping people feel good, HUMM is the pioneer in low and zero-sugar kombucha with a probiotic-packed product portfolio that includes Whole30 approved kombucha. Made through a proprietary fermentation process in an expansive facility with broad capabilities, HUMM Kombucha is raw, vegan, keto-friendly, gluten-free and available at retailers nationwide.
“We are excited to support the SYSTM team in their latest acquisition, which adds significant scale and strategic capabilities to the platform. HUMM is an outstanding brand with a knowledgeable team, well-positioned in a category experiencing increasing demand from consumers and retailers seeking innovative and healthy functional beverages,” said George Birman, Principal at GroundForce Capital.