SYSTM Foods, a functional beverage brand platform, announced the acquisition of HUMM Kombucha. HUMM will be part of the SYSTM brands portfolio, alongside plant-powered functional beverage brands REBBL and Chameleon Organic Coffee. SYSTM Foods is a joint venture between SYSTM Brands and GroundForce Capital.
The addition of a leading gut-health focused brand advances SYSTM Foods’ strategic objective of creating a leading functional beverage platform, strengthening its position in the refrigerated ready-to-drink category, it notes. Additionally, this acquisition aligns with SYSTM Foods’ commitment to offering better-for-you products with added health benefits that cater to consumers’ diverse lifestyles, enhancing their everyday experiences, it adds.