Wild Tonic, a brand of Jun Kombucha made with honey instead of cane sugar, announced a new innovation within its nature-inspired holistic, non-alcohol beverage line: The Wanderer Series.
Launching nationwide in January 2023, the new line features the whimsical namesakes of traditional cocktails. The beverages come in four unique flavors: Bees Knees, a lemony gin flavor with notes of juniper and coriander; The Mule, a Jamaican ginger beer with a splash of lime and a ginger-heat finish; Paloma, a Mexican-style grapefruit soda with a blanco tequila flavor and hints of smokiness and tart lime; and Persephone, a pomegranate flavor featuring citrus and ginger with a slightly herbal finish, the company says.
“Having a non-alcoholic Jun Kombucha option for our sober-curious consumers supports them on their wellness journey,” said Jessi Gerth, Wild Tonic Director of Marketing, in a statement. “The Wanderer Series is the perfect complement to our line of Jun beverages because it embodies our mission of creating a beverage that combines function and flavor for everyone.”
The Wanderer Series also features Wild Tonic’s new packaging, which is a nod to the brand’s Sedona, Arizona, roots, the company notes. The redesign features a new logo that embodies the company’s true icon – bees – depicted as a constellation in the Sedona night sky. The red rocks of Sedona also are featured, complemented by a bold cobalt blue background meant to mimic the brand’s signature glass bottle color.
Wild Tonic Jun Kombucha is a cousin of traditional Kombucha because it is made with honey instead of cane sugar, resulting in a smoother, lighter finish, it says. Jun Kombucha is made by fermenting tea and honey with a SCOBY (Symbiotic Colony of Bacteria and Yeast). The honey feeds the SCOBY allowing probiotics, prebiotics, and amino acids to naturally develop, providing good bacteria to promote good gut health, the company notes.