Peroni Nastro Azzurro announced a packaging refresh including a new logo, bottle design, updated glassware and redesigned secondary packaging. The refreshed bottle and glassware feature sleek and stylish designs that draw inspiration from Peroni’s rich history and updates its iconic elements, the company says. The bottle, transformed into an elegant shape with curves, features a new version of the Birra Peroni crest that includes a Roma callout spotlighting the brand’s roots, and a color palette designed to reflect the warmth of Rome, it adds. The signature blue ribbon takes on a new shape, and an engraved signature of one of the founding fathers, Giovanni Peroni is featured on the bottle and the glassware, the company says. “This rebrand signifies an exciting time for Peroni Nastro Azzurro, as we continue to grow in the United States,” said Paul Verdu, vice president of sales and marketing for parent distribution-company, Tenth and Blake Beer Co., in a statement. “Our brand has an enormous amount of history and our bottle is a timeless icon. We wanted to ensure we evolved it into the future without forgetting our past. We hope the new campaign and striking redesign will continue to set us apart and showcase our timeless Italian heritage and style in a modern, approachable way.”