Baileys launches new recipe, packaging
Coffee creamer’s brand refresh coincides with new licensee
To coincide with its new licensee agreement with Danone North America and Diageo, Baileys introduced a reimagined recipe for its line of coffee creamers along with a refreshed packaging design. Available in three flavors — The Original Irish Cream, Vanilla Cream and Mocha Mudslide — the new recipe includes the addition of more real dairy cream and genuine Baileys Original Irish Cream flavor, the company says. Danone North America has streamlined the Baileys product line, refreshed the packaging and expanded distribution to help consumers find their next everyday indulgence, it adds. “We are so excited to re-introduce the Baileys line of delicious and indulgent coffee creamers,” said Mac Krause, brand manager for Baileys creamers at Danone North America, in a statement. “We asked for feedback from consumers and worked closely with our product innovation team to craft a rich and creamy coffee experience with the new recipe. We have focused on optimizing taste and texture, and we hope Baileys fans —and new fans — enjoy a splash of Baileys coffee creamer in their next cup of coffee.” The new lineup of Baileys coffee creamers now are available at grocery retailers nationwide for a suggested retail price of $3.99 for a 32-ounce bottle.