Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBooks
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • Newsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Commentary

Entertainment on tap as Hofbrauhaus celebrates 6th anniversary

On-site microbrewery brews 3 beer styles, seasonal beers

By Barbara Harfmann
March 21, 2019

Written for the 1953 MGM musical “The Band Wagon,” the lyrics of “That’s Entertainment!” rollickingly suggests what entertains people — “from a clown, with his pants falling down, or the dance, that’s a dream of romance or the scene where the villain is mean — that’s entertainment.”

To entice consumers, many restaurants and bars offer entertainment platforms. For example, comedy clubs usually require a small cover charge and a two-drink minimum, while some bars offer weekly karaoke sessions.

Hofbräuhaus Chicago in Rosemont, Ill., features nightly entertainment in its beer hall, including bands direct from Germany and Austria, featuring singing, dancing and audience participation along with the regular hoisting of steins of beer. As a member of the media, I attended the restaurant’s sixth anniversary celebration featuring a new chef, keg tapping, and a new menu of sausage specialties and Bavarian snacks.

A few weeks later, I was back at Hofbräuhaus for a special performance from the Muller Fasching Verein Nordamerika Inc., also known as the Milwaukee Mullers, a nonprofit organization where participants don carved wooden masks and unique costumes while performing a story surrounding the four seasons.

Entertainment aside, beer is the highlight of Hofbräuhaus’s menu. I enjoyed Hefe Weizen, an aromatic wheat beer with fruity notes and a mild and sweet finish. Other year-round craft beers brewed on-site in the 20,000-square-foot German microbrewery are a full bodied, slightly malty premium lager and Dunkel, a flavorful, malty and hoppy dark lager.

The monthly beer calendar lists limited-edition seasonal offerings including “Schwarzbier,” a deep black lager with a roasted malt and sweet chocolate flavor in January; the “Royal Export,” a pale, malty IPA in April; and “Oktoberfest,” a stronger lager style beer with a slightly hoppy finish in September and October. On “First Thirst Days,” the first Thursday of each month at 7 p.m., the microbrewery celebrates each beer’s debut with tasting information, free half liter samples and brewery tours.

 

What trends will resonate in 2019? - Beverage Industry

Did you know?

Innovation in gluten-free products continues as consumers demand transparency, accountability and authenticity in food processing. In 2018, 2,203 products across food and beverage made by 196 brands now carry the glutenfree organization (GFCO) logo. GFCO currently certifies more than 52,000 products made by more than 2,500 brands in 47 countries.

— A release from the Gluten Intolerance Group about the benefits of its certification program and why brands secure third-party certification to secure the trust of the gluten-free community.
KEYWORDS: craft breweries IPA limited-edition beer On-Premise

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Barbara Harfmann, managing editor of Beverage Industry, visits beverage companies for cover stories and facility tours, and writes and edits for the magazine’s print and online components. She also represents the magazine at trade shows and events. She earned a Bachelor of Science in Mass Communications and Public Relations from Illinois State University.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • top 100 beverage companies

    Top 100 Beverage Companies of 2024

    For the global beverage market, mergers and acquisitions...
    Beer
  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Wine & Spirits
    By: Lauren Sabetta
Manage My Account
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Woman in Coat
    Sponsored byApplied Food Sciences

    Opportunity for Hormone Support in Functional Beverages

Popular Stories

Pepsi Prebiotic Cola

Pepsi offers limited online release of Prebiotic Cola

Airheads Soda

AIRHEADS enter beverage market

Buffalo Trace Distillery

Buffalo Trace Distillery pays homage to its region’s heritage and history

making connections webinar

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • Tampico Beverages

    Tampico Beverages celebrates 30th anniversary

    See More
  • Popularity of wine on tap spreads

    See More
  • Citracado IPA

    Stone Brewing celebrates 20th anniversary with new brew

    See More
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing