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Craft brewers and distillers were hurt economically at the early stages of the pandemic. As such, experts are highlighting the need to pivot sales methods to still reach consumers.
The Brewers Association (BA), Boulder, Colo., partnered with Bottleshare, a fundraising nonprofit dedicated to the craft beverage community, to create the Believe in Beer Fund to support breweries and state brewers guilds impacted by the coronavirus pandemic. The fund is open for breweries and guilds from across the country to apply for immediate financial assistance for operational expenses such as payroll, rent and utilities.
In the past two decades, craft beer has been the darling of the beverage industry as the domestic beer segment produced, at times, double-digit growth in sales and volume. As that performance has decelerated to single digits, analysts suggest this could be a sign that the market has reached a maturation point.
Tenth and Blake Beer Co., the U.S. craft division of Chicago-based Molson Coors Beverage Co., announced an agreement to acquire Detroit-based Atwater Brewery.
Viessmann Manufacturing Co. Inc. highlighted its complete system solutions for the economical supply of steam and heat for the brewing and beverage industry.
Wynwood Brewing, a brand of the Craft Brew Alliance, released La Rubia Blonde Ale “con sabor.” Created by a Puerto Rican father-and-son duo (Luis and Pops Brignoni) and first launched in Florida, La Rubia is making its way into New York and Connecticut with the new growth.