Green Flash Brewing unveils logo redesign
Redesign to coincide with 2019 beer lineup
Green Flash Brewing Co. unveiled its logo redesign and packaging refresh to coincide with the announcement of the return of its original West Coast IPA and the launch of its 2019 lineup. The 2019 Green Flash portfolio features the return of the original 7 percent alcohol-by-volume West Coast IPA, alongside new beers, returning favorites and special releases, the company says. The new branding is intended to reconnect Green Flash with its San Diego origins, through packaging that prominently features custom artwork by illustrator Matthew Jay Fleming, whose illustrations depict the vibrant San Diego lifestyle, it says. “Our new visual identity represents a dramatic shift for the Green Flash brand and reinforces its origin as one of the original San Diego craft beers,” said Ben Widseth, Green Flash Brewing’s vice president of marketing, in a statement. Along with the logo refresh, all Green Flash core beers now will be offered in 12-ounce cans.