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Home » Topics » Beverage Industry Top Stories

Beverage Industry Top Stories
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Monin Brilliance Energy Concentrate in the Dragon Fruit Pink flavor

Beverage brands utilize natural energy ingredients to appeal to consumers

As consumers crave clean-label and functional ingredients, natural energy solutions fit the bill
Chloe Alverson
Chloe Alverson
June 24, 2026

Beverage-makers are utilizing natural energy solutions in formulations to support clean label and sustained energy needs.


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McDonald's introduced six new specialty drinks on May 6, 2026

Foodservice combats challenges with innovative offerings

Flavor options, limited-time creations drive consumer interest in competitive market
Sabetta-Lauren.jpg
Lauren Sabetta
June 23, 2026

Despite inflation and sociopolitical factors, experts highlight how the foodservice channel is leaning into value, quality, and new offerings to meet consumers where they’re at.


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Pop & Bottle Matcha Coconut Water drinks

Plant waters support consumers’ refreshment, wellness needs

Hydration, hybrid beverage trends help plant waters reach broader audience
jessica Jacobsen
Jessica Jacobsen
June 22, 2026

Plant waters continue steady performance in the market with products supporting consumer need states around hydration, wellness and plant-based diets.


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These commercial glass door refrigerators are stocked with a variety of beverages, including sodas and wines.

Circana New Product Pacesetters reveals shift in how consumers discover, choose products

Beverages remain the leading force among new product launches, research shows
Sabetta-Lauren.jpg
Lauren Sabetta
June 19, 2026

Circana unveils 2025 New Product Pacesetters as top innovations drive $6.2 billion in year-one sales.


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Seagram's 7 Crown Apple Pie

Beverage brands show their patriotism

Brand Keys report highlights most patriotic brands, categories
jessica Jacobsen
Jessica Jacobsen
June 18, 2026

As Brand Keys’ 25th annual Most Patriotic Brands survey highlights the top brands and categories that consumers view as patriotic, the market is seeing more brands release products and packaging to celebrate America’s 250th birthday.


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Marketing

The Free, Organic Myth: What Beverage Marketers Keep Getting Wrong About Acquisition Costs

Costs extend beyond spend when executing marketing strategy for beverage-makers
Joel Horwitz
June 17, 2026

Organic versus paid debate is a false binary for beverage marketers as they evaluate marketing strategies.


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Predictive Maintenance

Predicting, or Just Monitoring? Why True Reliability Must Move Beyond Mere Data Collection

Are you providing timeframes for failure repairs?
Mark Kingkade
June 16, 2026

In beverage manufacturing, where high-speed production lines, strict sanitation schedules and narrow downtime windows leave little room for error, the ability to anticipate equipment failure can directly impact output, product quality and profitability.


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This image shows a man examining the label of a canned beverage in a store.

Functional Beverages: The New Soda Wars

When every drink promises energy, hydration, or gut health, packaging determines what gets chosen
Jessie Zettler
June 15, 2026

Today’s beverage aisle is a chaotic collision of function, flavor, lifestyle and identity, with functional beverage brands often have to win over consumers in seconds as its packaging serves as a billboard.


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Matcha Tea and Cold Foam

Rise of cold foam systems prompts hydrocolloid support

Stability under acidic conditions impact ingredient’s usage
David Feder RDN
June 12, 2026

The popularity of cold foams on coffee, tea, and similar beverages both hot and cold continues to grow at a rapid pace.


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Outlaw Light Operations exterior

Building a modern beverage facility

Architect-led approach provides benefits
Chloe Alverson
Chloe Alverson
June 11, 2026

Experts share the benefits of using an architect-led design build for beverage operations. 


Read More
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