Beverage Industry Top Stories

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The Gatorade Sports Science Institute (GSSI) recently presented findings from its first “Body of Science” study, highlighting several disparities in how women hydrate and fuel their bodies.

Beverage formulations that support women’s health appeal to women at all stages of life, offering benefits that range from mood and energy to skin health. 

Broader shifts toward social media-driven wellness trends and growing demand for clean, transparent ingredients have created conditions for wellness shots to take off.

Dirty soda’s market strength is being attributed to awareness, customization trends, and flavor exploration.

Trucks have continued to maintain their niche in America as a preferred option for urban delivery, with many top OEMs offering low-cab-forward options.

AGVs are making beverage operations easier for warehouse workers for various reasons. 

As immune support is now a year-round health goal, beverage-makers are expanding the ingredients they utilize to support those attributes.

Like many industries, the beverage packaging materials segment is affected by sustainability practices. Experts note that brands must balance sustainability with functionality. 

With packaging trends having an impact on coding equipment, experts highlight how coding and marking solutions are adapting to evolving trends.

Although club stores face competition from mass merchandisers and grocery chains, experts note that club memberships foster loyalty as consumers turn to the channel for quality and savings.