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Home » Topics » Beverage Industry Top Stories

Beverage Industry Top Stories
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Chlorophyll Water

Consumer interest in bioactive products on the rise

Science backed functional benefits peak consumer interest
Sabetta-Lauren.jpg
Lauren Sabetta
September 16, 2025

A recent Brightseed survey shows an uptick in U.S adults who now consider themselves to be bioactivists, noting that these consumers are motivated by long-term goals like avoiding future illness and maintaining a healthy lifestyle.


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Wave Kids Canned Water

For kids, by kids

Canned water brand Wave Kids makes hydration fun
Chloe Alverson
Chloe Alverson
September 15, 2025

As both the canned water and kids’ drink markets evolve, founder Shelly Garg notes that innovation will come not just from flavor or design, but from purpose-driven brands that understand the values of the next generation — and those raising them, she adds.


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SGWS Warehouse

Southern Glazer’s structures portfolio for success

Wholesaler looks for right opportunities to expand offerings
jessica Jacobsen
Jessica Jacobsen
September 12, 2025

As a distinguished leader in the beverage alcohol wholesale community, Southern Glazer’s Wine & Spirits, Miami and Dallas, understands the importance in remaining tapped into the trends driving consumers’ path to purchase.


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Southern Glazer’s Wine & Spirits

2025 Wholesaler of the Year: Southern Glazer’s Wine & Spirits

Family-led wholesalers’ passion continues with next generation leadership
jessica Jacobsen
Jessica Jacobsen
September 10, 2025

With a U.S. footprint that spans 47 markets along with international reach in Canada, the Caribbean, Central America and South America, as well as the travel retail and cruise sector, Southern Glazer’s Wine & Spirits is staying on top of market needs by delivering exceptional service, insights and innovation.


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Wellness shots

HPP technology offers beverage brands a fresh take on minimal processing

Machine advancements work to streamline beverage operations
Sabetta-Lauren.jpg
Lauren Sabetta
September 8, 2025

With strong demand for beverages that are fresh tasting, functional and free from preservatives without sacrificing safety or shelf life, experts highlight how HPP technology can deliver minimal processing while maintaining nutrient integrity.


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Stevia

Sweeteners support ‘sweet’ beverage innovations

Health consciousness, low-calorie trends influence sweetener choices
jessica Jacobsen
Jessica Jacobsen
September 5, 2025

As formulators are developing new products, the sweeteners options from which to choose are helping fuel some “sweet” innovations.


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Jeff Coletti_Distribution

Technology, basic common sense can reduce idle time

Fact sheets ‘Work Truck Idling Reduction’ offer fleets tips for idle reduction
Jeff Cioletti
September 4, 2025

Beyond basic behavioral shifts, the U.S. Department of Energy’s Alternative Fuels Data Center (AFDC) recommends various idle reduction technologies. 


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Bragg Pineapple Turmeric Apple Cider Vinegar Blend

Botanical, adaptogens help beverage-makers meet health and wellness goals

Personalization, cross-category experimentation represent shifts in beverage market
Sabetta-Lauren.jpg
Lauren Sabetta
September 3, 2025

In the world of beverages, a core part of how many people now define “better-for-you” beverage choices lies in the use of botanicals and adaptogens in formulations, experts note.


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Pepsi Tailgate Crashers

Pepsi looks to own tailgating with new campaign

Tailgate Crashers builds on carbonated soft drink brand’s Food Deserve Pepsi
jessica Jacobsen
Jessica Jacobsen
September 3, 2025

This NFL season Pepsi is looking to “crash” consumers tailgates in its latest campaign to show that Pepsi and tailgating go hand-in-hand.


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the exterior of a Whole Foods Market store

Inflation, tech trends impact specialty channel

Natural and organic beverages prove broad appeal
Sabetta-Lauren.jpg
Lauren Sabetta
September 2, 2025

For U.S. specialty retailers operating in the natural and organic space, although highly competitive, this grocery market has a great deal of choice, experts note. 


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