Beverage Industry Top Stories

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Like many industries, the beverage packaging materials segment is affected by sustainability practices. Experts note that brands must balance sustainability with functionality. 

With packaging trends having an impact on coding equipment, experts highlight how coding and marking solutions are adapting to evolving trends.

Although club stores face competition from mass merchandisers and grocery chains, experts note that club memberships foster loyalty as consumers turn to the channel for quality and savings.

The ready-to-drink (RTD) cocktail and seltzer category remains popular with consumers for factors such as convenience and flavor, experts share. 

As the energy drink market continues on its upward trajectory, today’s consumers are turning to the category for more than just a quick pick-me-up, prompting innovations that meet consumers’ broader health and wellness needs. 

Beverages featuring functional mushrooms continue to grow and are seeing interest beyond coffee and tea formats.

Although beverage alcohol is experiencing a growth slump, ready-to-drink (RTD) cocktails remain the bright spot in the market giving spirits brands a wide range of opportunities to take advantage of this trend.

Consumers thirst for more information is seeing beverage labels take on a bigger role than branding. Associations and manufacturers are implementing digital tools to keep consumers in the know.

To accommodate shifts in the beverage market, operations need palletizing and depalletizing equipment that keeps product flowing.

For beverage manufacturers, transitioning away from synthetic dyes is no longer just a formulation challenge. It has become an operational planning priority.