Although on-the-go lifestyles are prompting interest in beverages with an energy and cognitive focus, experts highlight that purity and effectiveness are leading new product development.
Consumer awareness on gut health has helped probiotic and prebiotic beverages flourish in recent years, particularly as price gaps with traditional beverages have narrowed.
Born from a passion to make wine fun, easy and inclusive, Love Cork Screw’s Founder Chrishon Lampley highlights how the brand in on a mission to reinvent the wine industry.
With consumers’ ever-changing energy drink needs and wants, Nutrabolt and its C4 brand have resonated with shoppers thanks to its diverse portfolio. To build upon this, the company is embracing its nimble, innovative mindset for its Active Nutrition business.
As inflationary trends continue to impact the grocery channel, experts highlight how supermarkets are employing various strategies to increase market share.
With consumers’ wellness approach toward weight management, experts highlight how demand for nutritious drinks that support overall well-being is transforming the industry.