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Home » Topics » Beverage Industry Top Stories

Beverage Industry Top Stories
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Daily's frozen spiked cocktail pouches in iced tea and strawberry lemonade flavors

What will consumers be sipping this summer?

Circana data highlights premixed cocktails performance during summer
jessica Jacobsen
Jessica Jacobsen
May 18, 2026

An Insights from Circana titled “What’s Sizzling As Summer Approaches?” notes that despite alcohol sales struggling last year, premixed cocktails stood out.


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Muscle Milk

Muscle Milk positioned to deliver Protein For All

Protein drink brand announces reformulation, new campaign
jessica Jacobsen
Jessica Jacobsen
May 15, 2026

Muscle Milk announced the complete reformulation of its protein shake lineup as well as its new campaign: Protein For All.


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Beverage decline myths

The Myth of Inevitable Decline

Why Some Beverage Trends Don’t Come Down
Brian Sudano Leigh Wilkins
May 14, 2026

In the beverage industry, a category spikes, innovation floods in, shelves fill up and decline is inevitable. The only question is when. But what if that assumption is wrong? 


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Bottled Water

The health benefits of drinking water are clear: The microplastics headlines are not

IBWA’s Matt Herrick details uneven burden directed toward bottled water packaging
Matt Herrick
May 13, 2026

Bottled water's health benefits remain well-documented, however, headlines surrounding microplastics could be placing an uneven burden on the category.



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Relaxation Beverages and Flavors

Why flavoring relaxation beverages is more complex than it looks

Identifying challenges, flavors that pair well support relaxation beverage development
Erin Smith
May 12, 2026

The relaxation beverage category is expanding rapidly, fueled by rising stress levels, increased interest in functional ingredients, and a shift away from alcohol. 


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Suja Digestion Drinks

What to consider when working with digestive health ingredients

Supplier’s address overcoming formulation challenges
Sabetta-Lauren.jpg
Lauren Sabetta
May 11, 2026

Given the rising consumer interest in fiber and digestive health, experts address the challenges beverage-makers should consider when working with digestive health ingredients.


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a culinary demonstration or training session hosted by ADM

Reworking formulation with ADM

Supplier highlights key trends, pillars supporting reformulation
Sabetta-Lauren.jpg
Lauren Sabetta
May 8, 2026

At ADM’s  flagship flavor facility in Erlanger, Ky., it’s all about reformulation in food and beverage to meet evolving trends.


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 a person staying hydrated while exercising

Beverages expected to play larger role in supporting GLP-1 community

GLP-1 awareness, household impact on the rise as consumers turn for host of reasons
jessica Jacobsen
Jessica Jacobsen
May 7, 2026

Research shows that awareness of GLP-1 medications is on the rise as Americans explore these agonists for a variety of reasons. Experts highlight that beverages will play a key role in supporting this growth. 


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products from the Korean tea brand OSULLOC

Making Matcha Work: How to Balance Flavor, Color and Performance

Matcha serves as a functional ingredient in beverage formulation
Chloe Alverson
Chloe Alverson
May 6, 2026

Experts share considerations beverage-makers must take when working with matcha as an ingredient. 


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Jeff Coletti_Distribution

Traffic safety goals influence technology innovations

Suppliers release key fleet safety technology developments
Jeff Cioletti
May 5, 2026

The latest developments in fleet technology are putting safety at the forefront.  


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