Benjamin Campaniello is the content and data analyst at FMCG Gurus. This article is based on FMCG Gurus’ Trend Report titled: Protein Coffee: Turning a Wellness Signal into a Commercial Launch Decision. For more information, please contact us at info@fmcggurus.com.
Protein coffee sits at the meeting point of three clear consumer trends: rising interest in protein, established daily coffee routines and the growing demand for simple wellness products.
