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Home » Topics » Beverage Industry Top Stories

Beverage Industry Top Stories
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The image captures a moment of warehouse workers taking a break in a warehouse setting

Diverse labor pool, automation help operations close workforce gap

Training, workforce culture can improve employee retention
Sabetta-Lauren.jpg
Lauren Sabetta
January 22, 2026

As operations continue to experience labor challenges that impact their ability to hire and retain skilled workers, experts highlight that today’s facility managers are developing a deeper appreciation for a more diverse labor pool.


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This is a can of Accelerator Citrus Freeze Active Energy Drink

Beverage-makers remain focused on energy support, cognitive health

Busy lifestyles, weight management trends prompt market growth
Sabetta-Lauren.jpg
Lauren Sabetta
January 20, 2026

When it comes to the market for cognitive and energy support, experts note that the market’s sustained growth speaks to the depth of consumer demand and the essential role energy beverages now play in daily routines.


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a fully automated logistics hub

Storage solutions aid complex SKU dynamics

Automation supports increased storage density, throughput in beverage warehouses
jessica Jacobsen
Jessica Jacobsen
January 19, 2026

As beverage warehouses contend with a diverse SKU makeup, operations are turning to storage that can support these demands, including through automation.


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 Pure Genius protein shots in three flavors: Blueberry Lemonade, Strawberry Guava, and Pineapple

Survey shows consumers pay attention to protein in diets

Numerator survey finds whole foods top protein source, but RTD shakes and fortified beverages offer appeal
jessica Jacobsen
Jessica Jacobsen
January 16, 2026

A Numerator survey finds 78% of U.S. households surveyed reported paying some attention to protein in their diets. To support protein needs, beverage-makers are offering more ways to deliver the macro nutrient.


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a person drinking from a reusable insulated water bottle

IBWA highlights the importance of staying hydrated during winter months

Hydration improves mood, energy and cognition
Sabetta-Lauren.jpg
Lauren Sabetta
January 14, 2026

The International Bottled Water Association (IBWA) highlights how proper hydration is critical during winter months, especially because people are less likely to feel thirsty at this colder time of year.


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Foodlion StoreFront

Supermarkets lean into digital technology to meet consumer needs

Consumers continue to prioritize value, convenience
Sabetta-Lauren.jpg
Lauren Sabetta
January 13, 2026

As the grocery channel continues to experience increased competition from other channels, experts highlight how these retailers are exploring ways to enhance multi-channel shopping using advanced technology.


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Psilly Goose offerings

Get loose with Psilly Goose

Beverage brand aims to provide plant-powered uplifting, intentional buzz
Chloe Alverson
Chloe Alverson
January 12, 2026

Psilly Goose comes in two varieties: Euphoria (with 5 mg THC) and Silly. Both offerings are available in the flavor Passionfruit Mango.


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a variety of non-alcoholic (NA) beverages

Consumers turn to low, no-alcohol for function, flavors

Non-alcohol spirits, functional seltzers drive category growth
Sabetta-Lauren.jpg
Lauren Sabetta
January 9, 2026

As many low- and no-alcohol options are positioned as healthier alternatives, featuring fewer calories and sometimes functional benefits, experts discuss how lifestyle, wellness trends and premiumization are impacting the category. 


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workers in a food and beverage manufacturing facility

Reusable packaging systems offer beverage operations array of benefits

Automation, sustainability affects reusable packaging systems
Chloe Alverson
Chloe Alverson
January 8, 2026

As automation implementation proliferates beverage warehouses, operations are turning to reusable packaging systems to support these complexities. 


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 a large group of people and the logo for GPC, which stands for Gillette Pepsi-Cola Companies

2026 Bottler of the Year: Gillette Pepsi Companies

Community involvement, employee culture shape GPC’s identity and success
jessica Jacobsen
Jessica Jacobsen
January 7, 2026

Cozy holiday flicks and rom-com movies tend to be ripe with references to local communities. For Gillette Pepsi Companies (GPC), La Crosse, Wis., those strong local communities aren’t for a plot line but are the heart of what makes the Midwest distributor a pillar of the communities it serves.


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Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

January 29, 2026

Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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