Beverage Industry Top Stories

Muscle Milk positioned to deliver Protein For All

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Fri, 15 May 2026 17:00:00 -0400

Muscle Milk announced the complete reformulation of its protein shake lineup as well as its new campaign: Protein For All.

The Myth of Inevitable Decline

Thu, 14 May 2026 16:00:00 -0400

In the beverage industry, a category spikes, innovation floods in, shelves fill up and decline is inevitable. The only question is when. But what if that assumption is wrong?

The health benefits of drinking water are clear: The microplastics headlines are not

Wed, 13 May 2026 12:00:00 -0400

Bottled water's health benefits remain well-documented, however, headlines surrounding microplastics could be placing an uneven burden on the category.

Why flavoring relaxation beverages is more complex than it looks

Tue, 12 May 2026 13:00:00 -0400

The relaxation beverage category is expanding rapidly, fueled by rising stress levels, increased interest in functional ingredients, and a shift away from alcohol.

What to consider when working with digestive health ingredients

Sabettal@bnpmedia.com (Lauren Sabetta) — Mon, 11 May 2026 00:00:00 -0400

Given the rising consumer interest in fiber and digestive health, experts address the challenges beverage-makers should consider when working with digestive health ingredients.

Reworking formulation with ADM

Sabettal@bnpmedia.com (Lauren Sabetta) — Fri, 08 May 2026 00:00:00 -0400

At ADM’s flagship flavor facility in Erlanger, Ky., it’s all about reformulation in food and beverage to meet evolving trends.

Beverages expected to play larger role in supporting GLP-1 community

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Thu, 07 May 2026 00:00:00 -0400

Research shows that awareness of GLP-1 medications is on the rise as Americans explore these agonists for a variety of reasons. Experts highlight that beverages will play a key role in supporting this growth.

Making Matcha Work: How to Balance Flavor, Color and Performance

alversonc@bnpmedia.com (Chloe Alverson) — Wed, 06 May 2026 00:00:00 -0400

Experts share considerations beverage-makers must take when working with matcha as an ingredient.

Traffic safety goals influence technology innovations

Tue, 05 May 2026 00:00:00 -0400

The latest developments in fleet technology are putting safety at the forefront.

Beverage operations turn to customized conveyor systems to meet evolving trends

Sabettal@bnpmedia.com (Lauren Sabetta) — Mon, 04 May 2026 00:00:00 -0400

When it comes to the use of conveyor systems in beverage operations, experts note that these systems are evolving with beverage producers pushing harder than ever for automation, efficiency and sustainability.

C4 Energy’s basketball fandom takes shape with new partnerships

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Fri, 01 May 2026 16:00:00 -0400

C4 Energy, a brand of Nutrabolt, expands its basketball presence as it enters into three new partnerships with the Los Angeles Lakers, Canada Basketball, and NBA Europe, respectively.

Readers’ Choice: New Product of the Month | April 2026

Fri, 01 May 2026 01:00:00 -0400

Beverage Industry has selected eight new beverage products introduced in April 2026.

Matcha tea works its way into mainstream menus thanks to functional properties

alversonc@bnpmedia.com (Chloe Alverson) — Thu, 30 Apr 2026 00:00:00 -0400

Often at concerts, the band or musician will feed off the crowd’s energy.

Lift truck solutions help beverage operations navigate distribution challenges

Sabettal@bnpmedia.com (Lauren Sabetta) — Wed, 29 Apr 2026 00:00:00 -0400

Created to test speed, agility, and endurance, obstacle courses have a series of challenging physical barriers — such as walls, nets, ropes and mud pits — where individuals or teams navigate the terrain, often while timed. In a similar vein, lift truck operators are faced with navigating beverage operations with speed and agility, all while helping distribution run more efficiently.

Fitness as a lifestyle keeps interest on sports, protein drinks

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Tue, 28 Apr 2026 00:00:00 -0400

As fitness as a lifestyle proliferates, sports and protein drinks are positioned to fuel consumers embracing that mindset.

Interest in digestive health prompts beverage-makers to rise to the task

Sabettal@bnpmedia.com (Lauren Sabetta) — Mon, 27 Apr 2026 00:00:00 -0400

With growing consumer awareness of the role digestive health plays in overall well-being, experts highlight how beverages are helping to “close the gap” by offering a convenient way for consumers to meet fiber and digestive health needs.

Functional beverage market seeing growing interest in relaxation, stress-relief ingredients

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Fri, 24 Apr 2026 00:00:00 -0400

Consumers’ concerns on mental well-being and stress management has created a growing demand for beverages that support a calming clarity.

A clear choice for beverage packaging

alversonc@bnpmedia.com (Chloe Alverson) — Thu, 23 Apr 2026 05:00:00 -0400

Glass packaging helps beverage brands move toward sustainability goals, while other beverage trends are impacting the use of glass.

Storytelling through glass packaging

alversonc@bnpmedia.com (Chloe Alverson) — Wed, 22 Apr 2026 00:00:00 -0400

Glass makes for an attractive packaging option for beverage brands thanks to its sustainability and premium attributes.

LALO Tequila builds a legacy of craftsmanship, transparency

alversonc@bnpmedia.com (Chloe Alverson) — Tue, 21 Apr 2026 00:00:00 -0400

LALO Tequila Co-Founder Eduardo “Lalo” González shares the story behind the brand, noting that it leans into quality and tradition while honoring the “purest expression” of agave.

SNAP Food Restriction waivers impacting soft drink sales

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Mon, 20 Apr 2026 00:00:00 -0400

As more states submit waiver for SNAP Food Restrictions, carbonated soft drink (CSD) brands are seeing the short-term impacts, based on Ibotta data.

Consumers can’t stay away from convenience stores, data shows

Sabettal@bnpmedia.com (Lauren Sabetta) — Fri, 17 Apr 2026 00:00:00 -0400

Recent data from GSTV shows that despite navigating rising prices, a large majority of consumers are shopping convenience stores while seeking value and discovery.

Reclassifying wellness: Navigating the new era of scrutiny in the soft drinks market

Mon, 13 Apr 2026 14:00:00 -0400

For years, the soft drink industry has focused on sugar reduction and fortification to improve its health credentials, yet consumer trust remains fragile. As we look toward 2026, the conversation is shifting from what is added to a drink to how it is made.

Culture Pop Soda delivers nostalgic taste with better-for-you benefits

alversonc@bnpmedia.com (Chloe Alverson) — Thu, 09 Apr 2026 08:08:04 -0400

Launched in 2020, Culture Pop Soda has established itself as a better-for-you alternative to traditional sodas, packed with a juice blend and a probiotic blend.

Truck battery manufacturers invest in tools to support lifecycle

Wed, 08 Apr 2026 00:00:00 -0400

Top battery manufacturers constantly are developing solutions to keep vehicles running, while minimizing any unforeseen downtime.

Sports recovery, bone and joint health beverages attract the everyday consumer

alversonc@bnpmedia.com (Chloe Alverson) — Tue, 07 Apr 2026 00:00:00 -0400

The sports recovery, bone and joint health beverage market has pivoted to attract the everyday consumer, not just athletes.

Treat inspiration reigns at Natural Products Expo

Mon, 06 Apr 2026 00:00:00 -0400

Natural Products Expo West, part of the New Hope Network family of brands, hosted thousands of attendees and exhibiting companies March 3-6 at the Anaheim Convention Center.

Recasting Our Point of Reference in Beverage

Fri, 03 Apr 2026 12:00:00 -0400

The beverage marketplace has gone through repeated cycles of fragmentation, reinvention and rediscovery. Not long ago, the narrative was that big brands were finished and the future belonged to endless niche innovation.

Spirits market faces shifting landscape, RTDs continue to drive growth

Sabettal@bnpmedia.com (Lauren Sabetta) — Thu, 02 Apr 2026 00:00:00 -0400

Despite premium-driven growth and RTD cocktails on the rise, experts highlight how the spirits market is facing real pressure from inflation, tighter consumer budgets, and a shift in consumer behavior.

Health needs, technology advancements support maturing plant protein market

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Wed, 01 Apr 2026 00:00:00 -0400

Plant-based proteins have moved from being a niche option to a go-to ingredient to meet protein needs in beverage development.