Beverage Industry Top Stories

Coca-Cola debuts new dispenser formats, technology

Fri, 05 Jun 2026 08:00:00 -0400

The Coca-Cola Co. welcomed attendees from the National Restaurant Association Show, which took place May 16-19 at McCormick Place in Chicago, to highlight its latest release dispenser formats and technology.

Tabor Hill Winery reinforces Michigan wine country roots

alversonc@bnpmedia.com (Chloe Alverson) — Thu, 04 Jun 2026 04:00:00 -0400

By pairing elevated designs with wines that continue to resonate with a broad audience, the marketing project manager says Tabor Hill is creating a unique bridge between accessibility and premium positioning.

DTC assists beverage brands in connecting with consumers

alversonc@bnpmedia.com (Chloe Alverson) — Wed, 03 Jun 2026 00:00:00 -0400

Beverage brands are utilizing DTC shipping to build lasting connections with consumers.

Health and wellness remain central to tea, RTD tea market growth

Sabettal@bnpmedia.com (Lauren Sabetta) — Tue, 02 Jun 2026 00:00:00 -0400

When it comes to the tea and RTD tea market, experts highlight that the category’s growth is fueled by the consumer desire for healthy beverage options.

Readers’ Choice: New Product of the Month | May 2026

Mon, 01 Jun 2026 01:00:00 -0400

Beverage Industry has selected eight new beverage products introduced in May 2026.

Inks, coatings tell deeper story

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Mon, 01 Jun 2026 00:00:00 -0400

Manufacturers of inks and coatings are utilizing an innovative spirit to create solutions for today’s beverage manufacturers.

IFT FIRST highlights future of artificial intelligence in food

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Fri, 29 May 2026 00:00:00 -0400

The annual food science and technology event IFT FIRST will take place July 12-15, at McCormick Place in Chicago, featuring dedicated keynotes and programs on artificial intelligence.

Functionality, treat inspiration at the heart of flavor trends

Sabettal@bnpmedia.com (Lauren Sabetta) — Thu, 28 May 2026 00:00:00 -0400

As consumer demand for indulgent beverages that still support wellness goals increases, experts highlight how flavor systems are delivering on richness, balance, as well as a function.

Telematics keep beverage operations moving in and outside warehouse

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Wed, 27 May 2026 00:00:00 -0400

Whether within the warehouse or on the road, telematics are delivering data to beverage operations with actionable insights.

Beverage operations prioritize long-lasting facility builds

alversonc@bnpmedia.com (Chloe Alverson) — Tue, 26 May 2026 00:00:00 -0400

Beverage operations have various reasons choose to expand or build new many harkening to need for flexibility.

Good Boy Vodka grows with intention, authenticity

alversonc@bnpmedia.com (Chloe Alverson) — Fri, 22 May 2026 05:00:00 -0400

The spirits-based brand is built on vodka and offers flavor-forward, easy-drinking cocktails that align with what today’s consumers are looking for, says Good Boy's founder and CEO.

High West sets the stage for distilling

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Thu, 21 May 2026 00:00:00 -0400

High West Distillery brings its specialized whiskies to enthusiast as it celebrates 20 years of whiskey blending.

Beverage innovations bring texture to tipping point

Wed, 20 May 2026 00:00:00 -0400

Consumer interest in functional and sugar-reduced beverages have formulators turning to hydrocolloids to ensure texture remains consistent.

Is Gen Z really moving away from alcohol?

Sabettal@bnpmedia.com (Lauren Sabetta) — Tue, 19 May 2026 00:00:00 -0400

A recent NECG survey challenges the narrative that legal-drinking (LDA) Gen Zs are moving away from beverage alcohol, noting that the shifts in these consumers’ consumption habits are more about drinking differently, not less.

What will consumers be sipping this summer?

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Mon, 18 May 2026 00:00:00 -0400

An Insights from Circana titled “What’s Sizzling As Summer Approaches?” notes that despite alcohol sales struggling last year, premixed cocktails stood out.

Muscle Milk positioned to deliver Protein For All

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Fri, 15 May 2026 17:00:00 -0400

Muscle Milk announced the complete reformulation of its protein shake lineup as well as its new campaign: Protein For All.

The Myth of Inevitable Decline

Thu, 14 May 2026 16:00:00 -0400

In the beverage industry, a category spikes, innovation floods in, shelves fill up and decline is inevitable. The only question is when. But what if that assumption is wrong?

The health benefits of drinking water are clear: The microplastics headlines are not

Wed, 13 May 2026 12:00:00 -0400

Bottled water's health benefits remain well-documented, however, headlines surrounding microplastics could be placing an uneven burden on the category.

Why flavoring relaxation beverages is more complex than it looks

Tue, 12 May 2026 13:00:00 -0400

The relaxation beverage category is expanding rapidly, fueled by rising stress levels, increased interest in functional ingredients, and a shift away from alcohol.

What to consider when working with digestive health ingredients

Sabettal@bnpmedia.com (Lauren Sabetta) — Mon, 11 May 2026 00:00:00 -0400

Given the rising consumer interest in fiber and digestive health, experts address the challenges beverage-makers should consider when working with digestive health ingredients.

Reworking formulation with ADM

Sabettal@bnpmedia.com (Lauren Sabetta) — Fri, 08 May 2026 00:00:00 -0400

At ADM’s flagship flavor facility in Erlanger, Ky., it’s all about reformulation in food and beverage to meet evolving trends.

Beverages expected to play larger role in supporting GLP-1 community

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Thu, 07 May 2026 00:00:00 -0400

Research shows that awareness of GLP-1 medications is on the rise as Americans explore these agonists for a variety of reasons. Experts highlight that beverages will play a key role in supporting this growth.

Making Matcha Work: How to Balance Flavor, Color and Performance

alversonc@bnpmedia.com (Chloe Alverson) — Wed, 06 May 2026 00:00:00 -0400

Experts share considerations beverage-makers must take when working with matcha as an ingredient.

Traffic safety goals influence technology innovations

Tue, 05 May 2026 00:00:00 -0400

The latest developments in fleet technology are putting safety at the forefront.

Beverage operations turn to customized conveyor systems to meet evolving trends

Sabettal@bnpmedia.com (Lauren Sabetta) — Mon, 04 May 2026 00:00:00 -0400

When it comes to the use of conveyor systems in beverage operations, experts note that these systems are evolving with beverage producers pushing harder than ever for automation, efficiency and sustainability.

C4 Energy’s basketball fandom takes shape with new partnerships

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Fri, 01 May 2026 16:00:00 -0400

C4 Energy, a brand of Nutrabolt, expands its basketball presence as it enters into three new partnerships with the Los Angeles Lakers, Canada Basketball, and NBA Europe, respectively.

Matcha tea works its way into mainstream menus thanks to functional properties

alversonc@bnpmedia.com (Chloe Alverson) — Thu, 30 Apr 2026 00:00:00 -0400

Often at concerts, the band or musician will feed off the crowd’s energy.

Lift truck solutions help beverage operations navigate distribution challenges

Sabettal@bnpmedia.com (Lauren Sabetta) — Wed, 29 Apr 2026 00:00:00 -0400

As SKUs take up more time throughout a shift, innovative delivery solutions help operators handle any environment between truck and store shelf, all while improving efficiency.

Fitness as a lifestyle keeps interest on sports, protein drinks

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Tue, 28 Apr 2026 00:00:00 -0400

As fitness as a lifestyle proliferates, sports and protein drinks are positioned to fuel consumers embracing that mindset.

Interest in digestive health prompts beverage-makers to rise to the task

Sabettal@bnpmedia.com (Lauren Sabetta) — Mon, 27 Apr 2026 00:00:00 -0400

With growing consumer awareness of the role digestive health plays in overall well-being, experts highlight how beverages are helping to “close the gap” by offering a convenient way for consumers to meet fiber and digestive health needs.