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Home » Topics » Beverage Industry Top Stories

Beverage Industry Top Stories
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This image illustrates the concept of Mobile Commerce (M-commerce)

eCommerce market evolves to meet consumers’ shopping needs

Consumers raise standards in omnichannel purchases
Sabetta-Lauren.jpg
Lauren Sabetta
March 24, 2026

With today’s consumers fully embracing omnichannel shopping, experts note that beyond the product sale, brands can shape both immediate purchasing decisions and future brand commitment by understanding that consumers are looking for a unified experience.


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The image depicts a moment in time of a restaurant employee using technology to manage customer orders and service.

DSD technology supports beverage distributors in navigating shifting trends

Technology aids in improved performance, provides insights
Chloe Alverson
Chloe Alverson
March 23, 2026

As consumer preferences change, DSD operators need better tools to understand execution, quickly spot innovation trends, and communicate those to partners to support success in the market. 


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Water Quality

Premium beverages are booming. Is your water ready?

Rising demand of premium places pressure on legacy water systems
Matthew Flannigan
March 20, 2026

As the trend toward premiumization in the beverage industry grows, water quality and efficiency are moving from operational details to strategic requirements.


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REBBL CLEAR Protein

Survey finds beverage purchases increasingly influenced by health

EY Consumer Beverage Survey notes impact of digital influence, generation shifts
jessica Jacobsen
Jessica Jacobsen
March 19, 2026

EY organization released its Consumer Beverage Survey, which found three major aspects are reshaping beverage choice and consumption behavior: health, digital engagement and generation shifts. 


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The image displays a digital twin model of a bottling line from Krones, specifically developed for their Ingeniq concept.

Beverage brands seek filler technology that support flexibility, adaptability

Adaptive designs provide solutions for beverage packagers
Chloe Alverson
Chloe Alverson
March 18, 2026

Filler technology has changed as OEMs embrace shifting beverage trends. 


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The item pictured is Bloom Nutrition Clear Protein powder, available in flavors like Raspberry Lemon and Strawberry Watermelon.

Beverage brands turn to innovation to meet next-gen drink trends

Insight from Flavorchem highlights how functional beverage trends are reshaping categories
Sabetta-Lauren.jpg
Lauren Sabetta
March 17, 2026

As functional beverages with added benefits are gaining momentum, a recent insight from Flavorchem spotlights key trends shaping tea, alcohol, as well as functional wellness beverages.


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Jeff Coletti_Distribution

Delivery operations must account for key considerations with EV charging station maintenance

Electricity variables, cable protection among steps to protect infrastructure
Jeff Cioletti
March 12, 2026

When considering having on-site charging stations, there are a number of key factors that all-diesel delivery fleets hadn’t had to consider that can protect electric vehicle charging infrastructure.


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This item is a Cutwater Chocolate Espresso Martini canned cocktail

Beverage-makers turn to coffee for the ingredient’s versatile flavors, functionality

Interest in coffee ingredients spans across beverage categories
Sabetta-Lauren.jpg
Lauren Sabetta
March 11, 2026

Coffee ingredients are increasingly being used in formulations as supporting components rather than the sole focus, experts note.


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196 Core Flavors

-196 brings Japanese craftsmanship to US market

Proprietary process delivers essence of whole fruit in ready-to-drink vodka seltzer
jessica Jacobsen
Jessica Jacobsen
March 9, 2026

With its commitment to quality and Japanese ingenuity, -196 is a vodka seltzer that brings whole-fruit flavor experience to the ready-to-drink spirits category.


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Anheuser Busch SB LX

2026 Beer Market Report: Moderate outlook for US beer market

Domestic beer sees growth from standout brands vs. segments
jessica Jacobsen
Jessica Jacobsen
March 5, 2026

With beverage alcohol consumption down across all major markets, the U.S. beer market is embracing premium, flavorful and non-alcohol options to reach consumers. For domestic beer, brands, not segments, hold the future to engaging legal drinking age consumers.


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