Beverage Industry Top Stories

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Consumers are increasingly prioritizing long-term health and focusing on prevention over cure with beverages acting as a delivery model. 

As the beverage industry continues to show strong and sustained demand for fruit ingredients, particularly tropical fruits, experts highlight how brands look to innovate in a highly competitive and fast-moving market.

For labeling materials, sustainability continues to be one of the key attributes influencing these next generation solutions.

Sustainability is having a growing impact on coding and marking solutions, however, the ever-growing SKU lineups also are influencing the packaging equipment sector.

Demand for multifunctional drinks has prompted energy drinks and shots manufacturers to embrace trends that reach a broader consumer audience. 

The Formula One-driver founded Almave is a non-alcohol agave spirit that honors tradition while offering a new experience. 

This year’s State of the Industry report on juice and juice drinks highlight that the category remains popular thanks to its association with better-for-you benefits.

Tinuiti recently released its “2025 Food and Beverage Marketing Study,” which address a host of topics like how consumers discover new products.

This year’s State of the Industry report on tea and ready-to-drink tea highlights how the category is addressing flavor trends and the benefits of the FDA’s final rule on the use of “healthy” on food labels.

This year’s State of the Industry report on carbonated soft drinks highlights how the market is shifting to meet consumer preferences for flavorful, functional beverages.