Beverage Industry Top Stories

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Consumer interest in functional and sugar-reduced beverages have formulators turning to hydrocolloids to ensure texture remains consistent.

A recent NECG survey challenges the narrative that legal-drinking (LDA) Gen Zs are moving away from beverage alcohol, noting that the shifts in these consumers’ consumption habits are more about drinking differently, not less.

An Insights from Circana titled “What’s Sizzling As Summer Approaches?” notes that despite alcohol sales struggling last year, premixed cocktails stood out.

Muscle Milk announced the complete reformulation of its protein shake lineup as well as its new campaign: Protein For All.

In the beverage industry, a category spikes, innovation floods in, shelves fill up and decline is inevitable. The only question is when. But what if that assumption is wrong? 

Bottled water's health benefits remain well-documented, however, headlines surrounding microplastics could be placing an uneven burden on the category.

The relaxation beverage category is expanding rapidly, fueled by rising stress levels, increased interest in functional ingredients, and a shift away from alcohol. 

Given the rising consumer interest in fiber and digestive health, experts address the challenges beverage-makers should consider when working with digestive health ingredients.

At ADM’s  flagship flavor facility in Erlanger, Ky., it’s all about reformulation in food and beverage to meet evolving trends.

Research shows that awareness of GLP-1 medications is on the rise as Americans explore these agonists for a variety of reasons. Experts highlight that beverages will play a key role in supporting this growth.