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Home » Topics » Beverage Industry Top Stories

Beverage Industry Top Stories
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products from the Korean tea brand OSULLOC

Making Matcha Work: How to Balance Flavor, Color and Performance

Matcha serves as a functional ingredient in beverage formulation
Chloe Alverson
Chloe Alverson
May 6, 2026

Experts share considerations beverage-makers must take when working with matcha as an ingredient. 


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Jeff Coletti_Distribution

Traffic safety goals influence technology innovations

Suppliers release key fleet safety technology developments
Jeff Cioletti
May 5, 2026

The latest developments in fleet technology are putting safety at the forefront.  


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a modern industrial distribution center or fulfillment center

Beverage operations turn to customized conveyor systems to meet evolving trends

Packaging formats, SKU proliferation, and sustainability prompt equipment innovation
Sabetta-Lauren.jpg
Lauren Sabetta
May 4, 2026

When it comes to the use of conveyor systems in beverage operations, experts note that these systems are evolving with beverage producers pushing harder than ever for automation, efficiency and sustainability.


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Josh Hart C4 Energy

C4 Energy’s basketball fandom takes shape with new partnerships

Energy brand all-in with partnerships with Lakers, Canada Basketball, NBA Europe
jessica Jacobsen
Jessica Jacobsen
May 1, 2026

C4 Energy, a brand of Nutrabolt, expands its basketball presence as it enters into three new partnerships with the Los Angeles Lakers, Canada Basketball, and NBA Europe, respectively.


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Jade Leaf Pistachio Matcha Latte Mix

Matcha tea works its way into mainstream menus thanks to functional properties

Matcha proves to be new option with familiar benefits, flavor pairings
Chloe Alverson
Chloe Alverson
April 30, 2026

Matcha tea and powder gains traction among consumers for an array of reasons, and potentially proves to be a menu mainstay.



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the Yale direct-store-delivery system

Lift truck solutions help beverage operations navigate distribution challenges

SKU proliferation, worker safety prompts innovation
Sabetta-Lauren.jpg
Lauren Sabetta
April 29, 2026

As SKUs take up more time throughout a shift, innovative delivery solutions help operators handle any environment between truck and store shelf, all while improving efficiency.


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the Gatorade Advanced Hydration System

Fitness as a lifestyle keeps interest on sports, protein drinks

Usage occasions, multi-functional attributes influence innovations for performance beverages
jessica Jacobsen
Jessica Jacobsen
April 28, 2026

As fitness as a lifestyle proliferates, sports and protein drinks are positioned to fuel consumers embracing that mindset.


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Popwell Blackberry Lime Prebiotic Soda

Interest in digestive health prompts beverage-makers to rise to the task

Fiber, biotic ingredients span across categories
Sabetta-Lauren.jpg
Lauren Sabetta
April 27, 2026

With growing consumer awareness of the role digestive health plays in overall well-being, experts highlight how beverages are helping to “close the gap” by offering a convenient way for consumers to meet fiber and digestive health needs.


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Chill Spritz, a brand of functional, ashwagandha-infused sparkling beverages.

Functional beverage market seeing growing interest in relaxation, stress-relief ingredients

Market moving beyond single function interest with relaxation beverages
jessica Jacobsen
Jessica Jacobsen
April 24, 2026

Consumers’ concerns on mental well-being and stress management has created a growing demand for beverages that support a calming clarity.


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Just Ice Tea Peach Oolong flavor

A clear choice for beverage packaging

Sustainability, recyclability traits place glass in spotlight
Chloe Alverson
Chloe Alverson
April 23, 2026

Glass packaging helps beverage brands move toward sustainability goals, while other beverage trends are impacting the use of glass. 


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