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Home » Topics » Marketing

Marketing
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Community Coffee Family Game

The ICEE Co. celebrates 50th anniversary

Cheribundi partners with Olympic medalist Aly Raisman
May 15, 2017
Community Coffee has brought its coffee portfolio to the board game scene with the Community Coffee Family Game. The board game, set up like Monopoly, invites consumers to imagine they are the new owners of Signature Blend Dark Roast, Porch Breeze Iced Tea or the Coffee Roasting Facility.
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Cover

Navigating the next generation of consumers

iGeneration embraces diversity, visual communications
Jessica Jacobsen
Jessica Jacobsen
May 10, 2017
Whether it’s social media platforms, mobile pay apps or an increasing acceptance of RFID chips in humans, technology has transformed everyday life for consumers.
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pureLYFT natural stir sticks

Steaz launches Mind. Body. Soul Tour

Fireball found to be most recommended spirit
April 14, 2017
For those looking for a quick boost of energy and want to avoid calories, pureLYFT, in the form of an all-natural, easy-to-use stir stick, delivers a single serving of 125 mg of clean caffeine when added to a beverage, the company says.
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Cheerwine

Beverage brands embrace power of music in marketing campaigns

Nielsen, Quri release study data
March 15, 2017
Cheerwine, the family owned and operated North Carolina soft drink brand, is celebrating its 100th birthday this year. In honor of the milestone, the company is releasing a series of seven commemorative, collectible cans featuring designs from various eras.
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life water after dark

PepsiCo's LIFEWTR hosts Art After Dark experience during Super Bowl Week

Starbucks partners with iPayYou to accept Bitcoin payment
February 15, 2017
PepsiCo’s new premium bottled water brand LIFEWTR partnered with traveling night club, Club Nomadic, for Super Bowl 2017. On Feb. 3, during Super Bowl Week in Houston, the brand hosted “Art After Dark,” an entertainment experience fusing music, technology and art, the company says.
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Red Bull video series

Marnier-Lapostolle Foundation awards $5.8 million grant to FAST

Museum of beer to open in 2018
January 16, 2017
Red Bull released “Mavens,” a three-episode web series about people who encourage others to shatter expectations and become more than what society traditionally permits, the company says.
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Pepsi

Pepsi, Papa John’s announce Super Bowl halftime promotion

Consumers can win front-row seats to Pepsi Zero Sugar Halftime Show at Super Bowl LI
November 29, 2016

Pepsi, a brand of Purchase, N.Y.-based PepsiCo Inc., and Papa John's announced the kickoff of the Halftime of a Lifetime promotion, giving fans an opportunity to get a front-row seat to the Pepsi Zero Sugar Halftime Show at Super Bowl LI.


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HoneyMoon Brewery

Miller Lites names HoneyMoon Brewery winner of Tap the Future competition

New Belgium partners with Been & Jerry's for sustainability initiative
November 14, 2016
Miller Lite named Santa Fe, N.M-based HoneyMoon Brewery as the grand-prize winner of the 2016 Miller Lite Tap the Future competition. HoneyMoon Brewery, which produces a probiotic kombucha tea with a touch of alcohol, took home the $200,000 grand prize. Now in its fourth year, Tap the Future is a business plan competition that offers entrepreneurs a chance to grow their businesses, the company says.
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Wild Turkey McConnaughy

Wild Turkey introduces Matthew McConaughey in global marketing campaign

Muscle Milk signs partnership with Noah Syndergaard
September 15, 2016
This month, Academy-award-winning-actor Matthew McConaughey began starring in Wild Turkey’s new global campaign, which reintroduces the world to the bourbon brand through a series of TV, print and digital ads.
Read More
Network Action Logo

1% for the Planet champions environmental causes

Beverage companies team up with environmental nonprofit
Barbara Harfmann
Barbara Harfmann
September 15, 2016
With myriad issues impacting the planet, including climate change, dwindling rainforests and food waste, the nonprofit organization 1% for the Planet, in partnership with more than 1,200 member organizations and thousands of nonprofit partners in 40 countries, has been championing environmental change since 2002.
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