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Home » Topics » Marketing

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Tecate, a brand of Heineken USA, announced the return of its boxing promotion, “Claim Your Corner,” - Beverage Industry

Beverage companies create new campaigns to kick off the summer

May 21, 2018
Several beverage brands have announced new marketing campaigns and products.
Read More

Stella Artois unveils new international campaign

Joie de Bière will be beer brand’s largest marketing effort to date
April 16, 2018

Stella Artois, a brand of Leuven, Belgium-based Anheuser-Busch InBev, introduced Joie de Bière, a new campaign that urges consumers not to let life and all its modern distractions get in the way of savoring the moments that matter. 


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CELSIUS expands its reach as sponsors of 2018 Tough Mudder North America Challenge - Beverage Industry

CELSIUS expands reach as sponsors of 2018 Tough Mudder North America Challenge event series

April 13, 2018
The strategic move fulfills a major marketing initiative for CELSIUS as its slogan and targeted demographics’ goal is to “Live Fit,” the company says
Read More
Astral Tequila announced This Calls for Tequila, a new marketing campaign featuring Jonathan Goldsmith - Beverage Industry

Astral Tequila announces campaign featuring Jonathan Goldsmith

Natural Light giving a way $1M for college loan debt
March 16, 2018
Several beverage brands have announced new marketing campaigns and services.
Read More
Samuel Adams was named the Official Beer of the Boston Red Sox - Beverage Industry

Beverage brands launch sports marketing partnerships

Samuel Adams, Core Power, Coors Light introduce beverage marketing campaigns
February 16, 2018
Several brands recently announced new sports marketing partnerships and corresponding beverage marketing campaigns.
Read More
Bottles and Bubbles Logo - Beverage Industry

Moet Hennessy USA launches Amazon Alexa skill

Starbucks expands to Jamaica
January 12, 2018
Beverage brands continue to introduce new beverage marketing campaigns utilizing new technology.
Read More
Stella Artois - Olivia Culpo - Beverage Industry

Beverage companies celebrate the holidays

Alcohol and non-alcohol brands embrace seasonal campaigns
December 15, 2017
With the holidays in full swing, beverage brands of all types are introducing new holiday beverage marketing campaigns.
Read More
Coca-Cola Silver Coins

Specialty Coca-Cola bottle cap coins released

Collectible coins are legal-tender dollars
December 12, 2017

GovMint.com and ModernCoinMart, in cooperation with S&A Partners — The Official Coca-Cola Licensee for Collectible Coins — has teamed up with The Coca-Cola Co.’s Coca-Cola brand to bring collectors legal-tender silver dollars that look like Coca-Cola bottle caps.


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California Farms Art Installation Beverage Industry

Beverage brands reach consumers where they are

Brands launch out-of-home campaigns, on-premise attractions, mobile apps
November 14, 2017
As the winter months approach, beverage brands have announced marketing campaigns to reach consumers where they are, whether that's on-premise, on their phones or in the car.
Read More
Lime-A-Rita NFL Beverage Industry October 2017

Beverage brands launch fall marketing campaigns

Lime-A-Rita, Mountain Dew announce sports marketing initiatives
October 13, 2017
Heading into fall, beverage brands are announcing new marketing campaigns, several benefiting from sports marketing efforts.
Read More
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April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

January 29, 2026

Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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