Just in time for National Root Beer Float Day (Aug. 6) Small Town Brewery, Wauconda, Ill., and Graeter's Ice Cream, Cincinnati, have teamed up to create the ultimate "adult" float featuring the brewer's Not Your Father's Root Beer and Graeter's craft ice creams.
Malibu kicks off Because Summer campaign, Big Red launches 100 days of BBQ promotion
July 15, 2016
Big Red kicked off the summer grilling season with its 100 Days of BBQ promotion. Running through Labor Day, Sept. 5, Big Red is rewarding drinkers with barbecue-related prizes, including a grand prize, three-day trip to visit iconic barbecue joints in Austin, Texas, it adds.
There's not much time left before school starts again, which means college students, Gen Zer's, are getting packed to get back to the books. As Gen Z matures and becomes a more important consumer group, Beverage Marketing Corporation and Fluent conducted a survey to find out what these consumers are drinking. Click here to see the full infographic.
Dan Gamache designs limited-edition sneaker inspired by Brisk Pineapple Passionfruit
July 11, 2016
Brisk, an iced tea brand from Purchase, N.Y.-based PepsiCo Inc., announced that custom sneaker artist Dan "Mache" Gamache, of Mache Custom Kicks, has designed a bold and unique custom sneaker inspired by Brisk Iced Tea Pineapple Passionfruit, it says.
Coca-Cola releases Hi-C Ecto Cooler for limited time, Pepsi announces PepsiMoji campaign
June 15, 2016
Mike’s Hard Lemonade broke the Guinness World Records’ (GWR) title for most candles on a cake. As the brand celebrated its 17th anniversary, it engaged its Facebook fans and torched the old record of 48,523 candles, set in 2008, by lighting 50,151 total candles.
Quri releases merchandising data from Easter power period
May 16, 2016
Sparkling Ice was the official sponsor of the High School Nation (HSN) Tour, which took place between March 28 and April 29. The HSN Tour is a music-and-arts festival that traveled to 25 high school campuses across the country and provided students with free entertainment, the company says.
Organizations aim to plant more than 200,000 trees in 2016
April 12, 2016
In celebration of Earth Day, Boxed Water is Better LLC, Grand Rapids, Mich., and the National Forest Foundation (NFF), Missoula, Montana, announce the return of ReTree, a partnership that aims to plant more than 200,000 trees in 2016.
Calypso Lemonade was officially awarded the Guinness World Record for the Largest Glass of Lemonade ever made after making and serving more than 3,200 gallons of its Original Lemonade.
PepsiCo, Heineken, Blue Diamond, The Coca-Cola Co. back sports programs
February 15, 2016
One of the first sports drink manufacturers to utilize pickle brine, the Pickle Juice Co. recently added 100 percent Natural Pickle Juice Sport to its lineup.
Heineken, Napa Valley Wine Train embrace football season
January 15, 2016
U.S. retail sales of tea and ready-to-drink tea grew 19.8 percent to $7.3 billion between 2009 and 2014, according to Chicago-based market research firm Mintel.