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Home » Topics » Marketing

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Marketing: New programs, apps, events and contest entice consumers

February 18, 2013
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 In collaboration with Buzzfeed, Florida Orange Juice launched a campaign to remind consumers that humor — like a glass of orange juice — can help people take on the day, no matter what it brings.  


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qr

Marketing: QR codes, apps and contests reach consumers

January 15, 2013
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 Quick-response (QR) codes might be a key way for brands to attract or retain customers, according to a new ScanLife study.  


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Jack Daniel's logo

Jack Daniel's drinking school

April 16, 2012
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Brown-Forman Corp.’s Jack Daniel’s brand opened an online drinking school to educate consumers about responsible consumption.
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Brewing new beer

Boston Beer's Marathon

April 16, 2012
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The Boston Beer Co., brewer of Samuel Adams beers, is the official beer sponsor of the 2012 Boston Marathon, taking place this month.
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Sprite basketball players

Sprite's talent search

April 16, 2012
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Sprite, a brand of The Coca-Cola Co., launched a search for undiscovered and “uncontainable” basketball players from around the world, the brand says.
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Voss artesian water

Voss' clean water campaign

March 14, 2012
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Voss Artesian Water from Norway kicks off its second annual 31 Days to Make a Difference campaign on World Water Day, which is March 22, ending on Earth Day, April 22.
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Marley coffee

Marley Coffee delivery

March 14, 2012
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Marley Coffee is bringing its coffee to the streets of New York City for 15 weeks through a promotional partnership with MetroPCS.
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Jelly Belly beans

Snapple gets bottled up

March 14, 2012
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Inspired by Dr Pepper Snapple Group brand Snapple juice drinks, Jelly Belly Candy Co., Fairfield, Calif., launched a new line of Jelly Belly jelly beans packaged in miniature Snapple bottles.
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Fuzzy's racecar

‘Racey’ vodka

March 14, 2012
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Fuzzy’s Ultra Premium Vodka signed on as the official vodka of the Izod IndyCar Series and Firestone Indy Lights.
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Diet Pepsi ad

Diet Pepsi's ‘refreshing’ advertising

February 15, 2012
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PepsiCo debuted its new Diet Pepsi marketing campaign, “Nothing Refreshes Like a Diet Pepsi,” during the 69th annual Golden Globes awards show in January.
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Consumers are actively seeking everything from enhanced focus and better information processing, to reduced stress, improved mood, faster learning, effective memory, better adaptability, and enhanced multitasking. This session will review the science behind these ingredients and how they can be added to your formulations to tap into the cognitive support wave.

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