Marketing topic | Beverage Industry

Marketing: New programs, apps, events and contest entice consumers

February 18, 2013

In collaboration with Buzzfeed, Florida Orange Juice launched a campaign to remind consumers that humor — like a glass of orange juice — can help people take on the day, no matter what it brings.

Marketing: QR codes, apps and contests reach consumers

January 15, 2013

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Quick-response (QR) codes might be a key way for brands to attract or retain customers, according to a new ScanLife study.

Jack Daniel's drinking school

April 16, 2012

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Brown-Forman Corp.’s Jack Daniel’s brand opened an online drinking school to educate consumers about responsible consumption.

Boston Beer's Marathon

April 16, 2012

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The Boston Beer Co., brewer of Samuel Adams beers, is the official beer sponsor of the 2012 Boston Marathon, taking place this month.

Sprite's talent search

April 16, 2012

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Sprite, a brand of The Coca-Cola Co., launched a search for undiscovered and “uncontainable” basketball players from around the world, the brand says.

Voss' clean water campaign

March 14, 2012

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Voss Artesian Water from Norway kicks off its second annual 31 Days to Make a Difference campaign on World Water Day, which is March 22, ending on Earth Day, April 22.

Marley Coffee delivery

March 14, 2012

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Marley Coffee is bringing its coffee to the streets of New York City for 15 weeks through a promotional partnership with MetroPCS.

Snapple gets bottled up

March 14, 2012

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Inspired by Dr Pepper Snapple Group brand Snapple juice drinks, Jelly Belly Candy Co., Fairfield, Calif., launched a new line of Jelly Belly jelly beans packaged in miniature Snapple bottles.

‘Racey’ vodka

March 14, 2012

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Fuzzy’s Ultra Premium Vodka signed on as the official vodka of the Izod IndyCar Series and Firestone Indy Lights.

Diet Pepsi's ‘refreshing’ advertising

February 15, 2012

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PepsiCo debuted its new Diet Pepsi marketing campaign, “Nothing Refreshes Like a Diet Pepsi,” during the 69th annual Golden Globes awards show in January.