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Home » Topics » Marketing

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Bottles and Bubbles Logo - Beverage Industry

Moet Hennessy USA launches Amazon Alexa skill

Starbucks expands to Jamaica
January 12, 2018
Beverage brands continue to introduce new beverage marketing campaigns utilizing new technology.
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Stella Artois - Olivia Culpo - Beverage Industry

Beverage companies celebrate the holidays

Alcohol and non-alcohol brands embrace seasonal campaigns
December 15, 2017
With the holidays in full swing, beverage brands of all types are introducing new holiday beverage marketing campaigns.
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Coca-Cola Silver Coins

Specialty Coca-Cola bottle cap coins released

Collectible coins are legal-tender dollars
December 12, 2017

GovMint.com and ModernCoinMart, in cooperation with S&A Partners — The Official Coca-Cola Licensee for Collectible Coins — has teamed up with The Coca-Cola Co.’s Coca-Cola brand to bring collectors legal-tender silver dollars that look like Coca-Cola bottle caps.


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California Farms Art Installation Beverage Industry

Beverage brands reach consumers where they are

Brands launch out-of-home campaigns, on-premise attractions, mobile apps
November 14, 2017
As the winter months approach, beverage brands have announced marketing campaigns to reach consumers where they are, whether that's on-premise, on their phones or in the car.
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Lime-A-Rita NFL Beverage Industry October 2017

Beverage brands launch fall marketing campaigns

Lime-A-Rita, Mountain Dew announce sports marketing initiatives
October 13, 2017
Heading into fall, beverage brands are announcing new marketing campaigns, several benefiting from sports marketing efforts.
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19 Crimes Label App

Beverage brands embrace digital marketing

19 Crimes announces augmented reality app, Barbadillo launches NFC-enabled neck
September 15, 2017
Beverage brands are becoming more adapt to digial marketing. For example, 19 Crimes released an augmented reality app allowing consumers to learn about the characters on the wine's packaging. Additionally, Barbadillo announced that its consumers can interact with its packaging through near-field communication enabled neck collars.
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Roast magazine Book

Beverage brands create summertime experiences

Bud Light reintroduces Dive Bar Tour, Pure Leaf Tea opens Pure Leaf Tea House
August 15, 2017
After dedicating more than 13 years to specialty coffee roasters, Roast magazine released its first book, “The Book of Roast: The Craft of Coffee Roasting from Bean to Business,” a compilation of articles covering every aspect of coffee roasting.
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ICE bottle, grape rasberry

Social media lets consumers speak, brands listen

Millennials, iGeneration drive digital marketing
Amanda Del Buono
Amanda Del Buono
August 10, 2017
Whether it’s videos, mobile apps or social media, the digital world has become fully integrated into the lives of many consumers. Although still a curious area for marketers, digital marketing has benefited the beverage industry, notes Chris Lowery, president and chief strategist at Chase Design Group, South Pasadena, Calif.
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Eclipse Vodka

Essentia Water announces first national marketing campaign

POM Winderful extends partnership with NBC's "American Ninja Warrior"
July 14, 2017
In celebration of the nation’s first solar eclipse in 99 years, which will take place Aug. 21, Backwards Distilling is inviting consumers to enjoy a vodka that is equally rare.
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PicoBrew

Tito's Handmade Vodka, Mtn Dew, Strongbow announce summer beverage promotions

Strongbow launches global Nature Remix campaign
June 16, 2017
PicoBrew announced the release of PicoStill, a patent-pending, small-batch distilling device that is designed to work with all of the company’s countertop brewing appliances. Topped with a copper distilling coil that fits over the Pico C Keg, the machine can be used to distill hop oil, water and essential oils, the company says.
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