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Nestlé USA new product development

Nestlé USA takes multi-pronged approach to new product development

Beverage manufacturers addresses protein, cold-brew coffee trends
jessica Jacobsen
Jessica Jacobsen
During his lifetime, Apple Co-founder Steve Jobs had a bevy of statements that have been used to inspire entrepreneurs across the globe. One that is commonly referenced is when he stated, “I want to put a ding in the universe.” In the beverage industry, innovators are leaving their mark by creating a more convenient universe through new product development.
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Michelob ULTRA Pure Gold unveils TV commercial toasting organic beer
Between Drinks

Michelob ULTRA Pure Gold unveils TV commercial toasting organic beer

6 For 6-Pack invites consumers to help farmers transition to organic

During Super Bowl LIV on Feb. 2, Michelob ULTRA Pure Gold was among the brands that unveiled a new TV commercial aimed at grabbing the attention of nearly 100 million fans who tuned in to watch the Big Game.


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85-LastDrop-Busch_Snow_Day.jpg
Last Drop

Making winter more beer-able

To make the winter months less atrocious in cold-weather regions, Busch Beer created the Busch Snow Day campaign so, when the snow falls, so does the price of Busch.


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Last Drop

White Claw heads to SXSW

White Claw Hard Seltzer announced its Super Sponsorship of South by Southwest (SXSW).“We’re thrilled to bring White Claw to life at SXSW,” said Phil Rosse, president of White Claw Seltzer Works, in a statement.


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Last Drop

Not scared of change

Partnering with Paramount Pictures’ “A Quiet Place Part II,” Boulevard Brewing Co. released new packaging for its award-winning Tank 7 beer. the limited-edition four-pack of 16-ounce cans featuring imagery tied to the 2018 thriller, which is scheduled to hit theaters March 20 nationwide.


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Last Drop

An unmistakable Bond

HEINEKEN USA has launched its latest James Bond TV commercial ahead of the April release of the James Bond film “No Time To Die.” Airing in more than 75 countries, the commercial demonstrates Craig will always be James Bond in the eyes of fans, the company says.


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Pepsi premiered its 2020 international football campaign
Last Drop

An international celebration

Pepsi premiered its 2020 international football campaign in celebration of its ongoing partnership with the UEFA Champions League. Featuring a never-before-seen collaboration of four of the world’s best footballers, the brand says it's guaranteed to excite football fans around the globe.


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Kool-Aid Man goes missing for mystery flavor search

Drink mix brand will award vacation to 1 consumer who aids in online search

While working on his most recent creation, Kool-Aid Man left his house to find the mystery flavor for the new Kool-Aid Mystery Jammers but got lost along the way — now he needs America’s help.


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