Marketing - Articles - Page 33

GPI unveils KeelClip to increase sustainability, merchandising options

AB InBev to leverage KeelClip on Bud Light and Stella Artois in UK

February 10, 2020

Designed for aluminum cans, the KeelClip offers sustainability advantages and merchandising benefits as compared with other packaging options, the company says.

The power of ingredients and innovation

January 23, 2020

Icelandic Glacial was named the “official water” at the 77^th Golden Globes Awards Ceremony. Jose Cuervo Tradicional launched The Agave Project. 90-year-old Hollywood veteran Ed Asner voices the role of Don Brown, the top wine buyer for a major California supermarket.

Kantar, IRI join forces for closed-loop solution

January 23, 2020

Kantar, New York, and IRI, Chicago, announced the launch of a new closed-loop growth solution for CPG brands that is designed to help achieve superior results throughout the entire advertising cycle.

Fresh starts and healthy competition

January 21, 2020

Heritage Distilling Spirits Advent Calendar

Beverage brands leverage holiday campaigns to spread cheer

Brands boost holiday sales via in-store promotions, eCommerce

December 13, 2019

Heritage Distilling releases advent calendar. Drizly's eCommerce network expands. share the holiday “cheers” with their vegan and dairy-free pals. ALDI now delivers drinks store-to-door. Caledonia Spirits has assembled a sweet set-up for gin lovers.

Game of Thrones Single Malt Scotch Whisky

Beverage brands light it up for the holidays

Marketing campaigns use nostalgia to influence shopping behavior

December 13, 2019

The holidays are nearly here, and consumers and beverage brands also are getting in the "spirit."

Beverage brands capitalize on magic of the holidays

Brands get in the ‘spirit’ by releasing holiday packaging, festive TV ads

Barbara Harfmann

December 12, 2019

Wishing you a safe and memorable holiday season, and remember to “enjoy responsibly.”

Winerytale app combines augmented reality, artificial intelligence

500-plus wineries working with app brand to connect with millennial consumers

December 3, 2019

Augmented reality and artificial intelligence are propelling more than 500 wineries across the globe into futuristic marketing that cleverly connects wine-labels with millennial wine lovers.

Beverage brands leverage the beverage for the holidays and beyond

New products, inspirations give consumers ample choices

November 18, 2019

With the holidays soon to be upon us, several beverage brands are releasing new products like an Advent Calender with 24 single-serve wines, or Ripples, an innovative device that enables brands to boost on-premise sales by enabling brands such as Guinness to write messages on foam-based drinks.

Innovation abounds for beverage brands

November 13, 2019

D.G. Yuengling & Son Inc. announced its first-ever beer collaboration with chocolate brand Hershey’s. LifeFuels integrates a three-part hydration system. Belfour Spirits launched its ultra-premium whiskey brand and family of products, The Spirit of Champions.

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GPI unveils KeelClip to increase sustainability, merchandising options

The power of ingredients and innovation

Kantar, IRI join forces for closed-loop solution

Fresh starts and healthy competition

Beverage brands leverage holiday campaigns to spread cheer

Beverage brands light it up for the holidays

Beverage brands capitalize on magic of the holidays

Winerytale app combines augmented reality, artificial intelligence

Beverage brands leverage the beverage for the holidays and beyond

Innovation abounds for beverage brands

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

Marketing RSS

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

Marketing
RSS