GPI unveils KeelClip to increase sustainability, merchandising options
AB InBev to leverage KeelClip on Bud Light and Stella Artois in UK
Graphic Packaging International (GPI) recently unveiled its latest innovation in paperboard packaging solutions, the KeelClip. Designed for aluminum cans, the KeelClip offers sustainability advantages and merchandising benefits as compared with other packaging options, the company says. It also performs well in high-speed environments because of the corresponding KeelClip 1600 machinery system. The packaging option also fosters enhanced brand positioning and provides consumers with an improved user experience and a product they can feel good about using, GPI adds. KeelClip works on a wide range of can styles and sizes and in multiple product configurations. Also, because of the way the cans and package are assembled, branding potential can be maximized, the company says. During application with the KeelClip 1600 machinery system, cans can be precisely oriented for maximum shelf appeal, and the center keel secures the product for dependable delivery and a consistent display. Additionally, the package can be printed with high-quality graphics to showcase the product’s branding in a way that plastic rings cannot, according to the company. The finger holes on top of the pack allow for easy carrying, and the can tops are completely covered keeping them cleaner than before. Cans also stay secure in the package when transported and can be easily removed. Starting in March, AB InBev will leverage the new KeelClip on best-selling brands such as Bud Light and Stella Artois in the United Kingdom, enabling the company to produce as many as 2,000 cans a minute in sustainable, recyclable paperboard, according to the Budweiser Brewing Group.
Graphic Packaging International
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