Bottled water brand will use 100% rPET plastic for bottles; Sprite shifts to clear bottle
August 4, 2022
The Coca-Cola Co. announced that two of its biggest brands in North America are taking major steps to support a circular economy for plastic packaging. DASANI is rolling out bottles made from 100% recycled PET plastic (excluding caps and labels), and Sprite is transitioning from green to clear plastic to increase the material’s likelihood of being remade into new beverage bottles.
Based on an OnePoll study released in April, it looks as though “going green” is being instilled in the younger generation. Aligning with consumers’ desire for a more sustainable future, beverage-makers and their supplier partners are investing in projects that support recycling efforts.
PepsiCo’s investment with Closed Loop Partners aims to create an innovative community-based recycling infrastructure model
January 21, 2022
Purchase, N.Y.-based PepsiCo Beverages North America (PBNA) announced a $35 million investment with Closed Loop Partners that will create the "Closed Loop Local Recycling Fund," an innovative circular economy initiative to advance new small-scale, modular recycling systems in communities across the United States, it says.
PSAs feature pro football players taking trash to recycle bins
September 15, 2021
Pepsi, a brand of Purchase, N.Y.-based PepsiCo, launched Pepsi Trash Talk, an interactive sustainability platform aimed at teaching consumers the ins and outs of recycling, with the help of an all-star lineup of trash talking NFL athletes. A series of mini public service announcements (PSAs) feature pro players in all their competitive glory ― taking the trash talk from the field to the recycling bin.
In the beverage market, the diverse need states of consumers is encouraging original equipment manufacturers (OEMs) within the labeling division to ensure that their machines are able to be just as flexible and versatile.
Premium beverage brands are adopting premium labels with thinner materials and brighter designs to attract buyers. In June, ACTEGA released a new “no label” decorating solution designed to reduce waste by 50%: Signite.
Poll finds 9 in 10 Americans wants bottled water available wherever other drinks sold
May 18, 2021
Bottled water reaffirmed its position as America’s top packaged drink in 2020, outselling all other packaged beverages (by volume) for a fifth year in a row, according to new data from Beverage Marketing Corporation (BMC), New York.