Pepsi, a brand of Purchase, N.Y.-based PepsiCo, launched Pepsi Trash Talk, an interactive sustainability platform aimed at teaching consumers the ins and outs of recycling, with the help of an all-star lineup of trash talking NFL athletes. A series of mini public service announcements (PSAs) feature pro players in all their competitive glory ― taking the trash talk from the field to the recycling bin.

Bottled water reaffirmed its position as America’s top packaged drink in 2020, outselling all other packaged beverages (by volume) for a fifth year in a row, according to new data from Beverage Marketing Corporation (BMC), New York. 

PepsiCo Recycling announced the introduction of PepsiCo BottleLoop, a new program offering easy and accessible recycling to PepsiCo customers to address logistical challenges and reduce plastic packaging waste.

As we commemorate this year’s Earth Day and its theme, “Restore Our Earth,” the International Bottled Water Association (IBWA) is reminding consumers that if we each do our part and recycle, together we can improve the quality of our environment and decrease our use of virgin materials in all recyclable product packaging, including bottled water.  

As recycling stakeholders work to educate and encourage more consumers to recycle this Earth Day and every day, new research reveals that consumers don’t necessarily understand some of the language commonly used.

SLIQ Spirited Ice, a premium hard freezer pop launched by 21 Holdings LLC, a subsidiary of The Jel Sert Co., has partnered with TerraCycle, to make its packaging nationally recyclable in the United States. 

The Sidel Group’s art designers present NUUK, a new recycled PET (rPET) water bottle concept, drawing inspiration from the purity of ice and its unique formations, the company says. 

Pernod Ricard, Paris, unveiled a set of packaging innovations from Absolut Vodka, Perrier-Jouët and Beefeater, as part of its 2030 “Good Times from Good Place” Sustainability & Responsibility roadmap.