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For wineries and independent craft spirit and beer producers, taprooms, tasting rooms and tours have long encouraged trial and experimentation, helping these entrepreneurs become beacons of community and camaraderie. Yet, to drive sales during the past six months, beverage brands have been forced to pivot and use other avenues such as eCommerce and direct-to-consumer (DTC) shipping with overall positive results.

Juicy Juice has launched its 100% Thankful Teacher Contest to reward educators with more than $30,000 in prizes. 

Dunkin’ is tapping into the hottest summer travel trend by creating a Dunkin’ Refreshers RV and giving one fan the chance to win it for a week, it says.

To remind drinkers to drink responsibly while maintaining a distance of six feet, Dos Equis unveiled a Seis-Foot Cooler, available for a limited time, when drinkers show proof of purchase of the imported Mexican beer.   

Me & the Bees CEO Mikaila Ulmer published her “Bee Fearless” book about launching her lemonade business, her quest to save the honeybees and provides sound advice for others wanting to start a business and pursue their passion.

Pendleton Whisky is donating $100,000 to help Professional Bull Riders, the Women’s Professional Rodeo Association and others unable to work due to the COVID-19 crisis.  

On National Root Beer Float Day, Thursday, Aug. 6, Sprecher Brewing Co., Glendale, Wis., is all-hands-on-deck to set a Guinness World Records title for the World's Largest Root Beer Float Drive-Thru.

Cheerwine is thanking people for “creating cheer” this summer on social media with 11 weeks of uniquely southern prizes, rewarding those who post photos with the hashtag #CheerwineSummer.