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Home » Topics » Marketing

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Johnnie Walker candle

Johnnie Walker, perfume house D.S. & DURGA partner for Blue Label candle

November 11, 2020

Johnnie Walker and perfume house D.S. & DURGA are allowing whisky and candle-lovers alike a chance to immerse themselves in the four corners of Scotland from their own homes with its BLUE LABEL candle. 


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Aperol Spritz

Aperol brings scenic escapes to big city

Murals help locals re-experience favorite travels
November 10, 2020

Aperol produced a series of murals featuring favorite getaways, painted by local artists, to remind locals of their most fondly remembered escapes. 


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Poland Springs

Poland Springs adopts eco-conscious packaging

Brand partners with University of Maine to develop packaging alternatives
November 9, 2020

Poland Springs and the University of Maine have collaborated to develop more sustainable packaging for the brand. 


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Hudson Whiskey

Hudson Whiskey honors hometown heroes

Customized bikes awarded to local greats
November 6, 2020

Hudson Whiskey and Priority Bikes honored hometown heroes with customized bikes for the good they’ve done.


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Budweiser to keep “House of Bud” fridge stocked

House decorated in Budweiser cans gets endless “cold ones”
November 5, 2020

A house decorated almost entirely with Budweiser cans recently sold, and Budweiser has agreed to keep the fridge there stocked with its beer as long as the owner preserves the decor.


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Monster Mango Loco

Nielsen honors Monster Energy’s Juice Monster Mango Loco as Breakthrough Innovator

Elevated juice blend reminiscent of “Dia De Los Muertos”
November 4, 2020

Monster Energy’s Juice Monster Mango Loco earned Nielsen’s BASES Top 25 Breakthrough Innovation honors in 2020 as a top CPG brand that has connected with consumers. 


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Tesla car

Electric Tesla truck fashioned out of 800 plastic bottles and rPET

Cybertruck part of National Drive Electric Week
November 3, 2020

Using 800 used plastic water bottles and rPET plastic sheeting, artist Anne Marie D’Agostino designed a one-of-a-kind Tesla electric Cybertruck for National Drive Electric Week (Sept. 26).


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Jack Daniel's

Jack Daniel’s inks partnership deal with celebrity outdoorsman Chad Belding

“The Fowl Life” Single Barrel whiskey to further fundraising for conservation groups
November 2, 2020

Jack Daniel’s Tennessee Whiskey has signed a multi-year partnership with outdoorsman Chad Belding to raise awareness around the environment and sustainable ingredients. 


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CAPRI SUN swaps juice for water in its pouches

CAPRI SUN promotes healthy hydration, disappoints kids everywhere
October 19, 2020

CAPRI SUN has released a video clip showing kids tasting their new release for the first time: purified water, in its traditional style of juice pouch. 


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Whiskey Dog Calendar

Ten canines selected for All-American dogs’ calendar

All-American whiskey Early Times to honor Top 10 dogs
October 16, 2020

All-American whisky Early Times conducted a nationwide search for its Top-10 All-American dogs, receiving more than 16,000 responses. The winners will  be featured on a 2021 calendar, as well as on a billboard in their hometown. 


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