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Dos Equis is sponsoring a 3-on-3 college basketball tournament within the March Madness tournament to enhance their connection to college sports and millennial fans.

From the rise of the "home premise" to consumers embracing new flavors and no/low ABV spirits, Bacardi Limited’s 2021 Trends Report provides insights into what will drive trends this year. 

Inspired by being part of so many fans’ love stories, Dunkin’ debuted its first-ever, online wedding-themed pop-up shop, where select fans kicked off Valentine’s Day weekend with a Dunkin’ drive-thru wedding ceremony.

Pepsi is giving fans a taste of TV show "Cherries Wild" through a custom CHERRIES WILD mobile app.

Radeberger Gruppe USA, an importer of brands of its parent company Radeberger Gruppe, entered a multi-year agreement with legendary race team Andretti Autosport to showcase its popular non-alcohol Clausthaler brand. 

Following a worldwide call for voice and dance submissions in November, BACARDÍ rum debuted the official music video and full song for the first-ever remake of global hit single “Conga” Feat, Meek Mill and Leslie Grace, produced by Boi-1da.

Smirnoff launched a series of giftable holiday puzzles featuring a hidden image that was revealed with puzzle completion, along with a coupon to order Smirnoff. 

Jane Walker’s First Women campaign puts women’s accomplishments in the spotlight, calling others to do the same and providing appreciated funding to their endeavors.