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Home » Topics » Marketing

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Sparkling Ice

Sparkling Ice announces Cheers to Heroes contest finalists

Voting to take place through end of July
July 7, 2021

Talking Rain Beverage Co., the maker of Sparkling Ice beverages, announced the selection of three finalists for its second annual Cheers to Heroes campaign and contest celebrating everyday heroes from across the country. This year’s finalists are being honored for their support and continued dedication to their local communities and are now in the running to be named the winner of this year’s Cheers to Heroes contest with a cash prize of $10,000.


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Gold Peak Tea

Gold Peak Real Brewed Tea debuts “Front Yard Family” commercial

July 6, 2021

To kick off summer, Gold Peak Real Brewed Tea is celebrating the fun of unfiltered family moments with its TV commercials, “Front Yard Family.” 


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Post Malone

Jägermeister, Post Malone team up to bring back nightlife

Campaign includes short file tribute shot by Academy Award-nominated director Zachary Heinzerling
July 6, 2021

Jägermeister, imported exclusively by Mast-Jägermeister US, White Plains, N.Y., and American Rapper Post Malone have joined forces to launch a fully integrated global campaign to help bring life back to nightlife, including a short film tribute to the multitude of local businesses and communities that have been affected over the past year titled "Night Lights."


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Bacardi

2020 BACARDÍ Legacy Global Final goes digital

July 2, 2021

Bacardi reworked its postponed 2020 BACARDÍ Legacy Global Final, a competition for a $5,000 grant, into a virtual final, which took place in June.


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Sparkling Ice

Sparkling Ice creates Purposeful Prizing

July 1, 2021

Talking Rain Beverage Co., makers of Sparkling Ice, promoted its Purposeful Prizing Rewards Program through which consumers had the chance to give back to four charities as they redeem rewards points. 


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Jarritos

Jarritos, Duolingo partner to give away free Spanish lesson subscriptions

Trip to Mexico awarded to 1 grand-prize winner
June 22, 2021

Jarritos, the authentic Mexican soda brand of Novamex, El Paso, Texas, and Duolingo, the world's largest language-learning app, have teamed up to give away free Spanish lesson subscriptions while one lucky winner will get to experience a trip to Mexico to experience Mexican culture and Spanish language firsthand.


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Sarah Graybill - The Last Drop
Last Drop

Mondavi, Hyatt kick of wine discovery series

Tasting dinner marks return to on-premise events
Sarah Graybill
Sarah Graybill
June 21, 2021
With gusto, on-premise establishments are celebrating the return to in-person events with events such as wine tastings and pairings, as evidenced by a recent dinner series launched at the Hyatt Lodge, Oakbrook, Ill.
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lipton

Lipton Iced Tea celebrates start of summer on National Iced Tea Day

Brand gives consumers chance to win Lipton Sunshine Pools
June 10, 2021

This summer, Lipton Iced Tea, through the Pepsi Lipton Partnership at PepsiCo, Purchase, N.Y., is helping Americans take a moment to stop chugging and start sipping with the launch of Lipton Sunshine Pools. 


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MTN DEW

MTN DEW Baja Blast returns with new varieties

CSD brand adds room spray collection, new merchandise
June 8, 2021

This summer, MTN DEW, a brand of PepsiCo, Purchase, N.Y., answers pleas from consumers everywhere with a surge of tropical Baja tastes, including two new flavors and a chance at daily rewards and a grand prize giveaway, keeping the party going, all summer long.


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Cocktail Kit

Inter Miami CF unveils Haig Club IMCF Guava Mojito Cocktail Courier kit

June 8, 2021

In honor of World Cocktail Day (May 11) and to give its fans something to cheer about from the comfort of their couch, Inter Miami CF (IMCF) — Miami’s favorite fútbol team — brought local fans and Scotch whisky-lovers the ultimate game day experience with the Haig Club IMCF Guava Mojito Cocktail Courier kit. 


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