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Home » Topics » Marketing

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Hornitos Tequila

2021 Black List Hornitos “Take Your Shot” Short Film Program debuts

April 30, 2021

Hornitos Tequila, a premium tequila brand founded on the belief that nothing great ever happens without taking a chance, in partnership with the Black List, recently announced the 2021 Black List Hornitos “Take Your Shot” Short Film Program. 


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Beverage Beat

Beverage-makers turn to solar and more in name of sustainability

Sonoma County Winegrowers, Sonoma County Vintners host virtual forum on Earth Day
jessica Jacobsen
Jessica Jacobsen
April 19, 2021
The beverage market is “seeing the light” on how to amplify sustainable operations, including adoption of solar technology.
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Sparkling Ice

Sparkling Ice, Gabby Douglas team up for Cheers to Heroes campaign

2nd annual event celebrates, rewards everyday heroes
April 6, 2021

Seattle-based Talking Rain Beverage Co., the maker of Sparkling Ice beverages, announced the second annual Cheers to Heroes campaign to honor and celebrate America’s everyday heroes. To kick off this year’s campaign, the Sparkling Ice brand is teaming up with one of America’s favorite hometown heroes: three-time Olympic Gold Medalist Gabby Douglas.


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TAZO

TAZO, SZA partner to support climate justice

April 2, 2021

In partnership with Top Dawg Entertainment recording artist and singer-songwriter SZA, and nonprofit organization American Forests, TAZO announced its commitment in the fight for climate justice. 


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HALO

HALO welcomes Andy Murray as brand ambassador, investor

April 1, 2021

Organic hydration drink HALO is ramping up efforts to get people hydrating the right way as it welcomes professional tennis player Andy Murray to the team as a brand ambassador and investor. 


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BIG 3

Monster Energy named official energy drink of BIG3

BIG3 players, coaches will be featured in Monster Energy POS promotions
March 31, 2021

BIG3, a three-on-three pro basketball league founded by Ice Cube featuring All-Stars, Hall of Famers and World Champions, announced Monster Energy as the official energy drink of the league. 


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Menage a Trois

Ménage à Trois releases Sweet Collection

Collection is first new line from brand since sparkling collection debuted in 2014
March 30, 2021

Ménage à Trois announced the Sweet Collection, a new lineup of sweet, semi-sparkling California wines.


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Beverage Beat

Study shows coffee preferences shine light on consumer demographics

Nearly quarter of coffee drinkers would give up social media over coffee
jessica Jacobsen
Jessica Jacobsen
March 19, 2021
Conducted by One Poll on behalf of Califia Farms, a recent study of 2,000 American coffee drinkers compared the lifestyles of hot coffee and cold coffee drinkers ― highlighting that the type of coffee tells a lot about consumer demographics.
Read More
Between Drinks

Regular sleep important for better health

Natural, sleep-restoring beverages, supplements promote restorative sleep
Barbara Harfmann
March 16, 2021
To fuel up for busy days, at least seven to nine hours of sleep is recommend each night. Several companies are releasing products to help consumers achieve restful sleep.
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Dos Equis

Dos Equis official sponsor of 3X3U National Championship during March Madness

Mexican import beer drives sales through store promotions
March 11, 2021

Dos Equis is sponsoring a 3-on-3 college basketball tournament within the March Madness tournament to enhance their connection to college sports and millennial fans.


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