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Home » Topics » Marketing

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Dunkin'

Dunkin' debuted pop-up wedding show

March 9, 2021

Inspired by being part of so many fans’ love stories, Dunkin’ debuted its first-ever, online wedding-themed pop-up shop, where select fans kicked off Valentine’s Day weekend with a Dunkin’ drive-thru wedding ceremony.


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Pepsi

Pepsi launches CHERRIES WILD mobile app

March 8, 2021

Pepsi is giving fans a taste of TV show "Cherries Wild" through a custom CHERRIES WILD mobile app.


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Clausthaler

Clausthaler, Andretti Autosport enter multi-year agreement

March 5, 2021

Radeberger Gruppe USA, an importer of brands of its parent company Radeberger Gruppe, entered a multi-year agreement with legendary race team Andretti Autosport to showcase its popular non-alcohol Clausthaler brand. 


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Bacardi Conga

BACARDÍ rum debuts video remake of 'Conga'

Featuring Meek Mill and Leslie Grace, video include consumer submissions
March 4, 2021

Following a worldwide call for voice and dance submissions in November, BACARDÍ rum debuted the official music video and full song for the first-ever remake of global hit single “Conga” Feat, Meek Mill and Leslie Grace, produced by Boi-1da.


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Between Drinks

Budweiser champions resilience of America, opts out of Super Bowl ad

Budweiser uses media spend for COVID-19 vaccine awareness with Ad Council
Barbara Harfmann
February 17, 2021
The Coca-Cola Co., PepsiCo and Budweiser are among the big brands not advertising in the Super Bowl. An advertiser for 37 years, Budweiser will be using part of its media spend to help support recovery in the on-premise channel through COVID-19 vaccine awareness, access and education.
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Beverage Beat

CMO Council survey suggests growth recovery in store for 2021

Marketing technology to play growing role, report suggests
jessica Jacobsen
Jessica Jacobsen
February 16, 2021
In its “Getting it Done in 2021,” the Chief Marketing Officer (CMO) Council highlights a recent survey that shows global marketing leaders are projecting an optimistic outlook for growth recovery in 2021.
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Smirnoff

Smirnoff puzzle gifts hide surprise, special offer

Fans who complete puzzle met with hidden image, Drizly coupon
February 9, 2021

Smirnoff launched a series of giftable holiday puzzles featuring a hidden image that was revealed with puzzle completion, along with a coupon to order Smirnoff. 


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Jane Walker

Jane Walked First Women campaign marks milestones

Progress for women leadership celebrated via brand/publications
February 8, 2021

Jane Walker’s First Women campaign puts women’s accomplishments in the spotlight, calling others to do the same and providing appreciated funding to their endeavors.


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Bud Light Buc's Super Bowl Bottle

Bud Light celebrates Tampa Bay Buccaneers’ Super Bowl LV win

Beer brand debuts ‘Real Men of Genius’ anthem, variety pack
February 8, 2021

In celebration of the Tampa Bay Buccaneer’s Super Bowl LV Championship win, Bud Light is honoring the team with a custom Super Bowl LV Champion Real Men of Genius anthem.


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Bolthouse Farms

Bolthouse Farms campaign, funny ‘naked’ stories unite

Fans share best stories for chance at winning Bolthouse Farms prizes
February 5, 2021

To keep humor light, Bolthouse Farms launched a “Don’t Get Caught Naked” campaign to encourage fans to share their funny stories in exchange for Bolthouse Farms prizes and SWAG.


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