Marketing - Articles - Page 23

Beverage Beat

Study shows coffee preferences shine light on consumer demographics

Nearly quarter of coffee drinkers would give up social media over coffee

March 19, 2021

Conducted by One Poll on behalf of Califia Farms, a recent study of 2,000 American coffee drinkers compared the lifestyles of hot coffee and cold coffee drinkers ― highlighting that the type of coffee tells a lot about consumer demographics.

Between Drinks

Regular sleep important for better health

Natural, sleep-restoring beverages, supplements promote restorative sleep

Barbara Harfmann

March 16, 2021

To fuel up for busy days, at least seven to nine hours of sleep is recommend each night. Several companies are releasing products to help consumers achieve restful sleep.

Dos Equis official sponsor of 3X3U National Championship during March Madness

Mexican import beer drives sales through store promotions

March 11, 2021

Dos Equis is sponsoring a 3-on-3 college basketball tournament within the March Madness tournament to enhance their connection to college sports and millennial fans.

Bacardi reports gin is No. 1 spirit, tequila trending high

47% of consumers globally seek out no/low ABV

March 10, 2021

From the rise of the "home premise" to consumers embracing new flavors and no/low ABV spirits, Bacardi Limited’s 2021 Trends Report provides insights into what will drive trends this year.

Dunkin' debuted pop-up wedding show

March 9, 2021

Inspired by being part of so many fans’ love stories, Dunkin’ debuted its first-ever, online wedding-themed pop-up shop, where select fans kicked off Valentine’s Day weekend with a Dunkin’ drive-thru wedding ceremony.

Pepsi launches CHERRIES WILD mobile app

March 8, 2021

Pepsi is giving fans a taste of TV show "Cherries Wild" through a custom CHERRIES WILD mobile app.

Clausthaler, Andretti Autosport enter multi-year agreement

March 5, 2021

Radeberger Gruppe USA, an importer of brands of its parent company Radeberger Gruppe, entered a multi-year agreement with legendary race team Andretti Autosport to showcase its popular non-alcohol Clausthaler brand.

BACARDÍ rum debuts video remake of 'Conga'

Featuring Meek Mill and Leslie Grace, video include consumer submissions

March 4, 2021

Following a worldwide call for voice and dance submissions in November, BACARDÍ rum debuted the official music video and full song for the first-ever remake of global hit single “Conga” Feat, Meek Mill and Leslie Grace, produced by Boi-1da.

Between Drinks

Budweiser champions resilience of America, opts out of Super Bowl ad

Budweiser uses media spend for COVID-19 vaccine awareness with Ad Council

Barbara Harfmann

February 17, 2021

The Coca-Cola Co., PepsiCo and Budweiser are among the big brands not advertising in the Super Bowl. An advertiser for 37 years, Budweiser will be using part of its media spend to help support recovery in the on-premise channel through COVID-19 vaccine awareness, access and education.

Beverage Beat

CMO Council survey suggests growth recovery in store for 2021

Marketing technology to play growing role, report suggests

Jessica Jacobsen

February 16, 2021

In its “Getting it Done in 2021,” the Chief Marketing Officer (CMO) Council highlights a recent survey that shows global marketing leaders are projecting an optimistic outlook for growth recovery in 2021.

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Study shows coffee preferences shine light on consumer demographics

Regular sleep important for better health

Dos Equis official sponsor of 3X3U National Championship during March Madness

Bacardi reports gin is No. 1 spirit, tequila trending high

Dunkin' debuted pop-up wedding show

Pepsi launches CHERRIES WILD mobile app

Clausthaler, Andretti Autosport enter multi-year agreement

BACARDÍ rum debuts video remake of 'Conga'

Budweiser champions resilience of America, opts out of Super Bowl ad

CMO Council survey suggests growth recovery in store for 2021

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

Marketing RSS

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

Marketing
RSS